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Journey Mapping 101 - NN/G
…as shopping or taking a trip), describe a process (thus involve a set of transitions over time), or might involve multiple channels. Journey phases are the different high-level stages in the…
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The 3 Roles of Context for AI Agents - NN/G
…search report. Not sure whether the problem is your tools or your setup? Work through it with our AI evaluation self-paced course. The role that one piece of context information plays can ch…
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User Need Statements - NN/G
…he added benefit of providing a metric for success prior to the onset of ideation, prototyping, and testing. Use the insight, or goal, and ask yourself: how will we know if we accomplish thi…
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DesignOps 101 - NN/G
…ithin your organization: DesignOps the Role and DesignOps the Mindset. DesignOps the Role means that there is a specific person or group of people tasked with ensuring that the design team i…
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What a UX Career Looks Like Today - NN/G
…products. Finally, soft skills are still the most important skill set in gaining a job in the field and succeeding in it. While hard skills are desirable, hiring managers and UX practitioner…
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UX Prototypes: Low Fidelity vs. High Fidelity - NN/G
…its and drawbacks. With interactive prototypes, the designer must set a response for each possible user action before the test happens. Even with the right tool, building an interactive prot…
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Content Strategy 101 - NN/G
…useful, usable, and effective content about a particular topic or set of topics. This original definition of content strategy was created by Kristina Halvorson in her 2009 book, Content Stra…
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Why Map in Discovery: 3 Mapping Methods - NN/G
…-fidelity — such as a flipchart paper and stickies on a wall — to set expectations and communicate to others that it’s supposed to change as you learn new things. Schedule team sessions to u…
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Open-Ended vs. Closed Questions in User Research - NN/G
…closed-ended questions) restrict participants to one of a limited set of possible answers. Open-ended questions encourage exploration of a topic; a participant can choose what to share and i…
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Mental Models for Intelligent Assistants - NN/G
…simple tasks: getting weather or news information, playing music, setting alarms, timers, or reminders, and answering trivia questions. This limited usage reflects the poor usability of thes…
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