IDC - HighByte

How an industrial DataOps software company used IDC research, analyst relationships, and a joint business value study to grow from startup to emerging market leader.
Industrial Software / Industrial DataOps
HighByte serves large manufacturers navigating digital transformation. Its Intelligence Hub collects diverse data from the plant floor, adds context, and integrates it with the enterprise IT systems that rely on it. The problem it solves is structural. Raw operations data lacks context, standards, and correlation. Without those, IT and data science teams spend the majority of their time preparing data rather than analyzing it. Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte, knows the challenge from both sides. The market is complex, fast-moving, and specific.
IDC was HighByte’s first analyst relationship and remains one of its most valuable. Penrod-Cambra describes the partnership as one that has scaled alongside the company, from early startup through to emerging vendor. Through the IDC Business Value Project, IDC spoke directly with seven HighByte customers across four countries and produced an independent report quantifying the ROI that Intelligence Hub delivers. That third-party validation gave HighByte something no internal case study could: a credible, quantitative way to help prospects think about the value of their own infrastructure investment.
Penrod-Cambra is focused on what comes next for industrial AI. Manufacturers are increasingly using the data HighByte curates to power agentic AI on the plant floor, putting more control and insight directly into the hands of operators. Staying ahead of that shift requires understanding not just what the technology can do, but where customers are in their readiness and what use cases are gaining real traction. That is where IDC research continues to earn its place, providing the outside-in view that keeps HighByte one step ahead of the market it is helping to define.
— Torey Penrod-Cambra, Co-Founder and Chief Communications Officer, HighByte
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Copyright 2026 IDC. All rights reserved. IDC is an IDG company.
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