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The Custodial Era of UX: Cleaning Up After AI - NN/G
…teracy are well-positioned to carry out this type of work. Simply asking teams to give up on using AI to generate prototypes and content is unlikely to work. If AI tools are available and fa…
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The 3 Roles of Context for AI Agents - NN/G
…8 Advanced AI users have AI agents execute complex and laborious tasks for them. But the leverage they can get largely depends on the context the AI has access to. Without the right context,…
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User Need Statements - NN/G
…eed] in order to accomplish [goal]. For example, [Alieda, a multitasking, tech-savvy mother of 2] needs [to quickly and confidently compare options without leaving her comfort zone] in order…
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Content Strategy 101 - NN/G
…t. Determine: Whether it’s a few people handling these important tasks or an entire team, consider people’s time, skills, and strengths when developing a content strategy. Use an editorial c…
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Synthetic Users: If, When, and How to Use AI-Generated “Research” - NN/G
…s, there are also dedicated AI-based platforms designed for this task — perhaps the most famous being the company named Synthetic Users. (In this article, we use capitalization to refer to t…
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How to Run Surveys at Every Stage of the Design Cycle - NN/G
…of the design cycle, and some questions that it might be handy to ask. Created by NN/G researchers, based on real survey writing experience, Writing Effective Survey Questions teaches tips a…
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Internal User Panels - NN/G
…option that fits your learning style. January 23, 2026 2026-01-23 Ask any researcher or designer about recruitment, and they’ll likely tell you how difficult it is to find the right users. H…
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UX-Context Design: Using UX Knowledge to Inform AI-Generated Design - NN/G
… has been trained on a huge number of search screens, so when you ask for one, it produces an average search screen. It knows what software generally looks like. It doesn't know your users, …
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Vibe Architects: Agentic Vibe Coders - NN/G
…and approaches to get what they want. That process often involves asking Claude itself for help. For example, one participant reported that he would always ask Claude, “What would make this …
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How AI Literacy Shapes GenAI Use - NN/G
…our users. The best way to learn about digital literacy is not to ask, but to watch. In a recent study, we watched participants aged 23 to 65 conduct research using both the traditional web …
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