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Content Strategy 101 - NN/G
…continued confusion between tactics and strategy? Unfortunately, many organizations still treat content as an afterthought instead of an asset (Halvorson, 2012, p. 31). They prioritize the u…
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Asset Mapping for Experience Consistency - NN/G
…chronological representations of the user’s experience with a company and serve as foundational tools for determining where pain points exist. Typically, customer-journey maps do not include…
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Cognitive Mapping in User Research - NN/G
…otetaker also be responsible for the setup of the technology (and any technology-driven logistics between sessions). This approach frees the primary facilitator to focus on making the partic…
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How to Run Surveys at Every Stage of the Design Cycle - NN/G
…eation. With proper strategy and planning, surveys can be used at any phase of the design cycle. During the Discover phase of a project, researchers should gather ample background informatio…
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Internal User Panels - NN/G
…on that fits your learning style. January 23, 2026 2026-01-23 Ask any researcher or designer about recruitment, and they’ll likely tell you how difficult it is to find the right users. How d…
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Explainable AI in Chat Interfaces - NN/G
…heir outputs, users may place undeserved trust in these answers. Many AI chatbots attempt to provide at least basic explanations (such as source) for their answers, but often these explanati…
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How AI Literacy Shapes GenAI Use - NN/G
…ke for granted a level of comfort or sophistication with AI that many users simply don’t have. (Remember, you are not your user!) Understanding how users with low AI literacy interact with g…
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AI: First New UI Paradigm in 60 Years - NN/G
…ningless. From a UI perspective, batch processing did not involve any back-and-forth between the user and the computer. The UI was a single point of contact: that batch of punched cards. Usa…
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NHS: NHSx eLearning Platform – CSS Wizardry
…, etc. I was worried we’d have to support IE6, and not get to use any new or emerging tech; I imagined that responsive wouldn’t be a requirement, and that the site would have to look exactly…
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The USE Method
…rs (USE) Method is a methodology for analyzing the performance of any system. It directs the construction of a checklist, which for server analysis can be used for quickly identifying resour…
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