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The Return of the UX Generalist - NN/G
…hniques. They will also be needed in mission-critical situations, where their expertise will help catch "invisible" problems that a generalist might overlook. However, economic pressures wil…
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What a UX Career Looks Like Today - NN/G
…areer satisfaction got an identical rating of 5.4 on a 1–7 scale (where 1 was completely dissatisfied, and 7 was completely satisfied). (The 95% confidence interval was from 5.27 to 5.46.) T…
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Asset Mapping for Experience Consistency - NN/G
…ce with a company and serve as foundational tools for determining where pain points exist. Typically, customer-journey maps do not include the actual screens and elements users interact with…
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Mental Models and User Experience Design - NN/G
…another use of the Back button in mobile apps. Unlike on the web, where Back was used to take users to the previous screen, in some mobile apps, Back took users up in the hierarchy of the si…
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Cognitive Mapping in User Research - NN/G
…. In our research, we set up a collaborative document (see below) where all three observers could take notes simultaneously. As each notetaker documented an observation, she coded it (using …
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Synthetic Users: If, When, and How to Use AI-Generated “Research” - NN/G
…ing to Alves, Synthetic Users is particularly useful in scenarios where swift decision making is crucial and absolute certainty isn't required. The tool allows teams to access the thoughts, …
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Open-Ended vs. Closed Questions in User Research - NN/G
…ic information. This is why researchers use the funnel technique, where the session or followup questions begin with broad, open-ended questions before introducing specific, closed questions…
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How to Run Surveys at Every Stage of the Design Cycle - NN/G
…because professionals incorrectly assume that are quick and easy. Where you are the design cycle should inform the types of surveys that you should run. Below, we outline some common types o…
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Designing Use-Case Prompt Suggestions - NN/G
… better suited for specialized systems and high-complexity tasks, where rich examples provide more meaningful guidance. While users are more likely to engage with quick, actionable prompts, …
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Explainable AI in Chat Interfaces - NN/G
…the chatbot] a lot, to be honest… if I want to learn more and see where it got the information from, I could just click the source and keep reading.” Yet that participant never clicked on an…
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