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Journey Mapping 101 - NN/G
…Think of this line as a contextual layer of emotion that tells us where the user is delighted versus frustrated. Opportunities (along with additional context such as ownership and metrics) a…
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The 3 Roles of Context for AI Agents - NN/G
… a Google Doc, that I then used as a transcript for a phone call, where I [then] made edits to it, and talked about it in a different way” In other words, he did not want to curate his call …
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DesignOps 101 - NN/G
… team members. DesignOps cannot be an afterthought in a landscape where design teams continue to grow in size, UX work continues to be requested at an increasing rate, design-team members co…
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The Return of the UX Generalist - NN/G
…hniques. They will also be needed in mission-critical situations, where their expertise will help catch "invisible" problems that a generalist might overlook. However, economic pressures wil…
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What a UX Career Looks Like Today - NN/G
…areer satisfaction got an identical rating of 5.4 on a 1–7 scale (where 1 was completely dissatisfied, and 7 was completely satisfied). (The 95% confidence interval was from 5.27 to 5.46.) T…
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Asset Mapping for Experience Consistency - NN/G
…ce with a company and serve as foundational tools for determining where pain points exist. Typically, customer-journey maps do not include the actual screens and elements users interact with…
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Mental Models and User Experience Design - NN/G
…another use of the Back button in mobile apps. Unlike on the web, where Back was used to take users to the previous screen, in some mobile apps, Back took users up in the hierarchy of the si…
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Cognitive Mapping in User Research - NN/G
…. In our research, we set up a collaborative document (see below) where all three observers could take notes simultaneously. As each notetaker documented an observation, she coded it (using …
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Synthetic Users: If, When, and How to Use AI-Generated “Research” - NN/G
…ing to Alves, Synthetic Users is particularly useful in scenarios where swift decision making is crucial and absolute certainty isn't required. The tool allows teams to access the thoughts, …
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Open-Ended vs. Closed Questions in User Research - NN/G
…ic information. This is why researchers use the funnel technique, where the session or followup questions begin with broad, open-ended questions before introducing specific, closed questions…
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