End User Technical Advisory Board | CNCF

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The End User Technical Advisory Board (TAB) serves as the voice of the end user community to ensure that the needs and perspectives of end users are represented effectively in CNCF community decisions.
Among other responsibilities, the End User TAB:
I’m Joseph Sandoval, a Principal Product Manager at Adobe, where I lead product strategy for our internal developer platform. I’ve been in tech for over 25 years, working across large-scale infrastructure, DevOps, and site reliability engineering. I became an early Kubernetes end user back in 2013, before the 1.0 release, and I’ve been passionate ever since about helping others adopt and succeed with cloud native technologies.
I currently serve as co-chair of the CNCF Technical Advisory Board and as a KubeCon + CloudNativeCon co-chair for Atlanta 2025. Before that, I was part of the Kubernetes SIG Release team. These days, my focus is on AI and machine learning workloads and building agentic experiences both on our platform and for Adobe’s users. You’ll often find me at CNCF and AI/ML community events in the San Francisco Bay Area, where I love connecting with practitioners, sharing what I’ve learned, and supporting others in their cloud native journey.
Principal Engineer at The New York Times, specializing in building and scaling internal developer platforms on Kubernetes and cloud-native technologies.I actively contribute to the tech community, frequently sharing insights at conferences like AWS re:invent, KubeCon, and KubeCrash. Also, I lead the organization of Kubernetes Community Days (KCD) New York and share his expertise on CNCF technologies through his blog at abebars.io
Alolita is an OpenTelemetry GC member, CNCF Observability TAG co-chair and CNCF Governing Board alternate board member from Apple. She leads Apple’s AIML observability practice and contributes to open source and open standards in OpenTelemetry, Unicode, W3C and the Observability TAG.
As a founding member of the CNCF’s End User TAB, Alolita has facilitated participation and contributions by CNCF end user members. She has also promoted end user priorities to the CNCF TOC and Governing Board. Within her rich track record, Alolita has demonstrated a deep commitment to CNCF’s goals and initiatives. Alolita brings a wealth of experience from her board leadership roles in the industry. For example, she has served on the boards of the OSI, SFLC.in and Unicode Consortium. Alolita has also provided strong leadership for observability and search engineering at AWS and has managed engineering teams at IBM, PayPal, Twitter, and Wikipedia.
Ben is a Senior Staff DevSecOps engineer at Lockheed Martin, where he spearheads the development of innovative cloud-native platform architectures. With over a decade of experience in the Cloud Native landscape, Ben has established himself as a trusted expert in leveraging cutting-edge tools and technologies to drive business results in both commercial and public sectors. Before joining Lockheed Martin, Ben held key roles as a Principal Platform engineer and consultant at various commercial companies, where he refined his expertise in cloud-native technologies and developed a passion for delivering high-impact solutions.
As a Technical Lead at Lockheed Martin, Ben is responsible for designing, developing, and maintaining a Kubernetes-based cloud-native platform that empowers all of the company’s business areas to deliver exceptional value to a growing customer base. He holds a Bachelor’s degree in Computer Engineering from the University of Florida and a Master’s degree in Computer Science from Colorado State University, providing a strong foundation for his technical expertise.
Outside of work, Ben values spending time with his family, including his wife and two children, in the beautiful state of Colorado. When he’s not working, you can find him mountain biking, exploring the outdoors, or enjoying the many recreational activities that Colorado has to offer.
Chad is the Chief Engineer for the Boeing Software Factory and a Technical Fellow. In these roles he drives the technical vision for how software is developed by thousands of engineers utilizing cloud native methodologies in a variety of highly regulated environments. As a DevOps enthusiast, he promotes the sharing of best practices around CI/CD.
When not working, Chad is an avid mountain biker.
Juliano is a Principal Engineer at Adyen with 25 years of experience in Linux, networking, large-scale infrastructure, and automation. That experience informs the design and evolution of systems that connect cloud-native platforms and services to end users. The work spans cloud infrastructure, Kubernetes-based platforms, service mesh and service-to-service networking, traffic management, observability, and the reliable operation of distributed systems at scale. A longtime open-source enthusiast and Go developer, Juliano enjoys understanding systems from first principles and building simple, composable tools that reduce operational complexity.
Katie is a cloud native leader, practitioner, and contributor, currently in a Senior Kubernetes Field Engineer role at Apple and a TOC for CNCF. As a cloud platform engineer, Katie has built the infrastructure for Conde Nast and American Express, gravitating towards cloud-native technologies, principles, and Kubernetes as the focal point. At CNCF (Cloud Native Computing Foundation), she was a Technical Oversight Committee member and led the CNCF End User Community. At present, Katie advises the Keptn startup and holds the Chief of Future Founders Officer (CFFO) position at OpenUK.
Recently, Katie released the Cloud Native Fundamentals course and led the creation of the CNCF KCNA (Kubernetes and Cloud Native Associate) certification. Additionally, Katie is an active keynote public speaker, a #TechWomen100 winner, and a strong advocate for women in STEM.
Kenta Tada has