IDC - Events

Build credibility with senior tech leaders, generate quality leads and accelerate pipeline with IDC events.
Multi-sponsored events worldwide
countries worldwide​
Tech leaders engaged​
WHY SPONSOR IDC EVENTS
IDC events attract tech leaders and decision-makers your sales pipeline depends on, not casual browsers.
Sponsorship targeting built on the same 15B+ data points used to size markets – the right room, not just a bigger one.
60+ years of trusted analyst judgment, standing next to your logo in front of tech leaders who already trust IDC.
Above 70% of IDC event attendees are senior-level and actively evaluating solutions; with tech leaders still naming conferences the #1 discovery channel even as other channels get displaced by AI-driven search.
Intelligence informs targeting, GTM content shapes the message, the event activates it – one partner, closed loop.
Tell us about your audience and your goals. We’ll match you to the IDC events most likely to deliver and drop them straight into your calendar.
The evolving role of the CIO: Leading with vision, data and AI.
Engaging enterprise leaders shaping AI and data investment decisions.
Enterprise security transformation in the age of frontier AI: Defining new opportunities for vendors.
Custom events designed, moderated and delivered by IDC analysts – single exclusive sponsor, full attention and qualified sales pipeline.
Tell us your audience, region and objectives, and our Sponsor Match Tool will recommend the events and sponsorship opportunities that fit best.
Ready to explore sponsorship opportunities?
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Your profile suggests you value exclusive, focused experiences. IDC designs fully bespoke events around your strategy.
Your profile is unique. Our events team can identify the best fit for your goals.
Remaining 2026 editions, scored the same way. Some of these series run again in 2027, so check the dates before you commit.
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Global view with Local expertise
IDC analyst-led events span across 5 regions and 40+ countries. Select a region below to see available sponsorship opportunities or talk to us about a custom event.
Sylvie Faucillon, AI Principal Advisor, SAS
Mohamed Youssef Head of Marketing (CEMEA), Red Hat
Sandra Tiskens, Regional Vice President, OpenText
Mobina Mehlam, Marketing Consultant, Appian
Frequently asked QUESTIONS
Quick, direct answers to commonly asked sponsorship questions
IDC Events are executive-level gatherings designed to connect technology vendors with senior IT and business decision-makers across key industries and geographies. At the heart of every event is that connection: technology vendors sitting down with the executives who are actually running the transformation and growth initiatives inside large organizations. Rooted in IDC’s research and analyst expertise, these events deliver timely market intelligence, peer insights, and strategic conversations that help both sponsors and attendees navigate their technology decisions with confidence.
In the age of AI, opinions are everywhere. IDC Events are different — every insight is grounded in direct tech-leader feedback and analyst knowledge, delivering evidence-based intelligence that helps attendees not just understand the market, but act on it.
IDC Events range from large-scale industry conferences to intimate, bespoke engagements, all underpinned by IDC’s trusted data and thought leadership.
IDC’s events fall into two sponsorship models — multi-sponsored events shared by several vendors, and single-sponsored events built for one sponsor — across six core formats. In practice, multi-sponsored formats are built for reach: a shared stage that puts a sponsor’s brand in front of a larger audience and drives a higher volume of leads. Single-sponsored formats are built for depth: a focused, IDC-moderated conversation with a smaller, hand-picked group of the right people.
Multi-sponsored events
Single-sponsored events
All formats leverage IDC’s research credibility and audience networks; they differ along four main dimensions:
IDC Events offer a differentiated value proposition built on three pillars:
IDC Events are attended primarily by senior IT and business leaders, including CIOs, CTOs, CDOs, VPs of Technology, and IT Directors, as well as line-of-business executives with technology purchasing influence. Audiences span enterprise and mid-market organizations across a broad range of industries, including financial services, manufacturing, retail, healthcare, public sector, and telecommunications.
Audience composition varies by event format and geography. Sponsors have access to detailed audience profiles prior to events to ensure alignment with their target market.