Subtotal for Brands | Verified Purchase Data & Loyalty

BrandsRetailersPricingDocsSign upSign inTurneverypurchaseinto aconnectionSubtotal verifies purchases across major retailers so brands can run loyalty programs, sweepstakes, rebates, and warranty registrations24 purchasespurchasedTravel Spray$32.99purchasedGentle Cleanser$43.50purchasedNight Recovery$26.80purchasedTravel Spray$32.99purchasedGentle Cleanser$43.50purchasedNight Recovery$26.80purchasedTravel Spray$32.99purchasedGentle Cleanser$43.50purchasedNight Recovery$26.80Get startedBook a demo24 purchasesSubtotal captures purchases from linked retailer accountsAs soon as a shopper links their account, Subtotal pulls in purchases with full line-item detail. New purchases flow in from linked accounts. Purchases are verified and sharedSubtotal detects when purchases contain your brand's products and sends events that trigger actions.Loyalty and RewardsReward purchases made anywhere, not just on your siteGiveaways and SweepstakesRun promotions based on real, verified purchasesPersonalized OffersTarget retail shoppers based on their actual purchasesCashback and RebatesPay out on verified purchases, not screenshotsReviews and SurveysGet feedback from shoppers who bought your productsWarranty RegistrationsNo receipts, no forms. It registers the moment they buy.Stack what happens next to maintain engagementFirst-partydatayoucan'tgetanywhereelse01Real-time analyticsSee exactly how your brand performs in the retail channel. Track top retailers, top categories, top products, and top competitors as the data comes in. Filter, segment, and export reports without waiting on a data team.02Insights on demandAsk questions in plain English from the Subtotal dashboard, or bring your own assistant — Claude, ChatGPT, or any MCP-compatible model — to interrogate your data wherever you work.03Put the data to workSync verified shopper data straight into the tools your marketing team already uses — starting with Klaviyo. Build segments around real retail behavior: lapsed Target buyers, Costco loyalists, cross-category shoppers. Trigger flows, personalize campaigns, and measure lift against ground truth.Top RetailersTop RetailersWhere are our lapsed shoppers buying now? Pull last 90 daysIn the last 90 days your lapsed buyers and shopping with the following retailers. Here’s the retailers, the shopper amount and also the share percentages that this makes up:Target3,412 shoppersCostco2,189 shoppersAmazon1,873 shoppersWalmart1,201 shoppersVerified Shopper DataPurchase HistoryRetail BehaviourTarget buyersCostco loyalistsLapsed shoppersCross-category shoppersTrigger flowsFull-basket dataUnderstand your customers' purchases across all categoriesSubtotal makes it easy for shoppers to share their verified purchases with your brand, creating new possibilities in loyalty programs, rebates, sweepstakes, and warranty registrationsIntegrates with the tools you already useView integrationsSayhellotofirst-partydataSign upBook a demoProductsAppConnectorDashboardLinkSignalWidgetsDocsGetting StartedAPI ReferenceGuidesResourcesPricingPrivacySecurityLegalBlogPartnersContact© 2026 Subtotal, Inc.Privacy PolicyCalifornia Privacy NoticeYour Privacy Choices