Latest News - Apple Developer

Apple is proud to support the next generation of developers, creators, and entrepreneurs with the Swift Student Challenge. The Challenge gives students from around the world the opportunity to showcase their creativity and app development skills.
The Challenge is open February 8–28, 2027. And new this year, students can submit an app for any Apple platform.
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a special offer.
In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber eligibility and the wait time between offers. With the Retention Messaging API, you can choose which message to show each subscriber based on their subscription details. API access is available by request.
Configure retention messages in App Store Connect
Learn about auto-renewable subscriptions
Starting today with the iOS 27.3, iPadOS 27.3, macOS 27.3, and visionOS 27.3 betas, a new Developer Preview enables any developer to integrate their app with Siri AI, giving businesses and developers new ways to reach and serve their customers.
Siri AI, an entirely new version of Siri that is profoundly more capable, conversational, and personal, is designed to be deeply integrated into Apple’s operating systems and the apps people use every day, including the apps from our vast ecosystem of developers. Thousands of developers have already built integrations with Siri to let users ask for directions, manage a to-do list, send a message, or catch up on an audiobook. Siri AI is available in many languages, including English, French, Japanese, Korean, Portuguese, and Spanish and will soon expand to support Traditional Chinese, Norwegian, Turkish, and Vietnamese. People around the world are turning to Siri AI to get things done every day, which means more customers can discover and use apps just by asking.
Today’s preview allows any app to bring its content and actions directly into Siri AI by using App Intents, making it easier for all apps to tap into Siri AI’s newest capabilities, including personal context understanding, onscreen awareness, natural language, and more. So people can just ask for help in their own words, and Siri AI carries out any custom action you’ve built, from checking a delivery to booking a reservation to placing an order. For complex requests, we’re also introducing skills to let you teach Siri AI how to combine several actions into a single experience. And Siri AI can now surface any entity in the Spotlight semantic index, not just the ones that fit an existing schema.
We started rolling out these new capabilities across many Apple apps, including Calendar, Files, Finder, Journal, Mail, Maps, Messages, Music, Notes, Photos, Preview, Reminders, Safari, Shortcuts, and Weather, so users can do things like find a coffee shop they visited last week or archive files that haven’t been opened in over a year. There are many more actions available now as examples for you to reference. To see what you can do in each app, just ask Siri AI.
This developer beta offers a sneak peek at Siri AI app intents for developers. With this early Developer Preview, your app can work directly with Siri AI, giving you a first look at new ways to reach and serve your customers. This preview provides early access before first shipping to customers in a few months; and with submission to the App Store opening up in the spring, developers have time to explore, build, and help shape their experiences before launch. Try it out and share your feedback.
As you explore early, we will follow up with more details about the terms and usage policies for experiences enabled through Siri AI. More to share soon.
To learn more about the new APIs, how to use them, and how to evaluate your app’s experience with Siri AI, read new documentation.
The beta versions of iOS 27.3, iPadOS 27.3, macOS 27.3, tvOS 27.3, visionOS 27.3, and watchOS 27.3 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 27.3 to take advantage of the advancements in the latest SDKs.
View downloads and release notes
Learn about testing a beta OS
Learn about sending feedback
Starting November 16, 2026, App Store Connect will include new content descriptors to help ensure your app’s age ratings accurately reflect its features and are in accordance with local regulations.
When completing the age rating questionnaire in App Store Connect, you’ll need to declare whether your app includes:
You must provide these declarations when submitting an app update or making changes to your age rating questionnaire. All apps must have these declarations completed by January 12, 2027.
Apps that include Dating and Relationships receive a minimum age rating of 18+. Apps that include Shared Location may not have an impact on their minimum age rating in some regions.
In Brazil, local regulations require an A16 rating for Shared Location and an A18 rating for Dating and Relationships. If you believe your app qualifies for a lower age rating in Brazil — for example, if your app provides location sharing specifically designed for parents and children — you can request an official rating directly from Brazil’s Ministry of Justice and Public Security (MJSP/Ministério da Justiça e Segurança Pública). Once verified, the official rating will display on the App Store in Brazil.
Learn more about Brazil age ratings
Apple is making changes to the Taiwan storefront of the App Store, following discussions with the Taiwan Fair Trade Commission.
As of October 31, 2026, the commission rate for standard Apple In-App Purchase and paid app transactions will be 26% on the Taiwan storefront of the App Store on iOS and iPadOS. Currently, that rate is 30%.
Signing the updated terms by October 31 is not required to