What Is Stakeholder Management? | Coursera

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Stakeholder management is a critical aspect of the project management process, which promotes a positive relationship with those supporting your project.
Effective stakeholder management depends on identifying key players, understanding their needs, and maintaining strong, consistent engagement.
Glassdoor reports a median total salary of $156,000 for stakeholder relations managers, underscoring how pivotal this capability is to organizational success [1].
Strong stakeholder relationships directly influence project outcomes because their expertise, resources, and expectations shape success.
You can build trust and alignment by identifying key stakeholders early, prioritizing their needs, and using a structured engagement plan to guide communication.
Learn more about stakeholder management, including what it means and how to develop a stakeholder management plan. If you’re interested in strengthening your stakeholder management skills, consider enrolling in Google's Stakeholder Management Specialization. In as little as four weeks, you could learn to define roles, complete RACI analyses, create communication plans, and organize project documentation. By the end, you’ll earn a shareable certificate for your resume.
Stakeholder management is the process of building positive relationships with stakeholders and managing their needs to advance your project effectively. Stakeholders are individuals or groups of people who have a vested interest in your project or venture.
The success of your project will heavily rely on the relationships you develop with your stakeholders, given that their knowledge, resources, or investment is significant. Therefore, it’s essential to have a well-defined process to identify stakeholders, understand their requirements, and effectively manage their expectations. Read more: How to Become a Project Manager: 6 Essential Steps [VIDEO]
Follow these five steps of the stakeholder management process to look after your stakeholders' interests and maintain crucial relationships:
1. Identify stakeholders: Conduct a stakeholder analysis to identify project stakeholders, whether internal (owners, investors, and team members) or external (creditors, suppliers, or governing bodies).
2. Prioritize stakeholders: Order stakeholders based on their impact on the project—some will have a greater impact on the project. Maintain relationships with the ones that have the most significant impact, considering the project’s priorities could shift as it’s completed.
3. Understand stakeholder needs and motives: Know what your stakeholders’ needs and motives are to better engage and communicate with them and consequently maintain a positive relationship. Meet and interview each stakeholder, conduct surveys, and hold focus groups to best understand their requirements and gather feedback.
4. Create an engagement plan: Develop an engagement plan for your stakeholders that details your communication expectations, timelines, and feedback methods. Document this plan, and present it to your stakeholders.
5. Implement and monitor progress: Employ your engagement plan, watching its progress, to manage expectations and make adjustments as needed.
As of April 2026, a stakeholder relations manager in the United States earns a median total salary of $156,000 per year, according to Glassdoor [1]. This figure includes base salary and additional pay, which may represent profit-sharing, commissions, bonuses, or other compensation.
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Glassdoor. “Stakeholder Relations Manager Salaries, https://www.glassdoor.com/Salaries/stakeholder-relations-manager-salary-SRCH_KO0,29.htm.” Accessed April 28, 2026.
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