How Alixr Achieved 54% Better Performance With SiteGround : SiteGround Blog

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Justin Blackmore’s journey reads like an adventure novel of constant reinvention. From the British Army, where he gained engineering expertise, to business consultancy and commanding luxury sailing yachts in the Mediterranean and Caribbean, his path has been marked with challenging career opportunities and bold transitions.
But at one moment, Justin noticed friends and colleagues developing chronic health conditions – a wake-up call that sparked his latest venture: Alixr, a health and longevity business. This marked the beginning of Justin’s exciting new journey in managing his business’s online presence single-handedly. It wasn’t always smooth sailing, but thankfully, he had the support of SiteGround to guide him along the way.
Justin’s journey with Аlixir began in 2024, but his initial hosting setup created an unexpected obstacle. His website was managed through a business partnership that eventually dissolved, leaving him without direct control over his online presence.
I was using a company to create and host my website, and it was actually part of a partnership that didn’t go in the right direction. When we went our separate ways, I needed to find a solution that was simple, cost-effective, and made sure that I was in control of every element.
For Justin, taking control of his website meant venturing into unfamiliar territory. As someone whose background was never in web management or marketing, he knew he faced a steep learning curve.
My background was never in marketing. So, I’m learning every day. From websites, social media, and ads, it’s all a massive learning curve for me.
Given his limited technical web experience, Justin needed more than just a hosting provider. He was looking for a solution that would not only give him control but also provide the support and guidance necessary for someone new to website management.
I’m an engineer originally, so generally I hit things with a hammer so they work.
After receiving a recommendation from his networking contacts, Justin made the switch to SiteGround, aided by a bit of research and comparison with his then hosting provider SiteGround. The decision was driven by three key factors: simplicity, cost-effectiveness, and, of course, complete control.
SiteGround just seemed like that solution I was looking for, and certainly, the whole process was very easy. I no longer have to go through other people to get very small tasks done. I can come straight to you, and I can do most of it myself.
One of Justin’s first concerns was migrating his existing website without disruption. Using the SiteGround Migrator Plugin, the process exceeded his expectations.