BSc Marketing | University of London | Coursera

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Offered by the University of London
12 courses total, 10-12 hours per week
Tuition varies by geographic location
Choose between direct entry or PBA, depending on your qualifications
Lecture videos, live sessions, group feedback, and connection with instructors and peers
The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes is offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.
Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.
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Offered by the University of London
12 courses total, 10-12 hours per week
Tuition varies by geographic location
Choose between direct entry or PBA, depending on your qualifications
Lecture videos, live sessions, group feedback, and connection with instructors and peers
Offered by the University of London
12 courses total, 10-12 hours per week
Tuition varies by geographic location
Choose between direct entry or PBA, depending on your qualifications
Lecture videos, live sessions, group feedback, and connection with instructors and peers
The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes is offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.
Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.
Gather and analyse data on customers and markets
Public Relations Officer
Manage an organisation's public image and media links
Improve website content to rank higher in search results
Plan and buy advertising space to reach audiences
Plan and run events from budget to delivery
Lead marketing strategies, campaigns, and brand growth
Plan and run marketing campaigns from brief to results
Social Media Manager
Manage a brand's content and engagement on social platforms
Not ready to commit to a full degree? Start with a course. When you complete eligible courses, you may be able to have your learning recognised for credit if you are admitted and enrol in the BSc Marketing program. Gain in-demand skills while building toward a degree. Complete both of these eligible courses to potentially earn 30 credits, saving up to £1,556 ($1,946), and build progress toward a future degree.
Google Digital Marketing & E-commerce
*Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
Whether you have entry qualifications or professional work experience, earning a Bachelor's degree in Marketing can help accelerate your career. If you do not have the standard entry requirements for the Bachelor of Science in Marketing, the University of London welcomes applications via the Performance-Based Admissions route.
To qualify for Performance-Based Admissions you need a minimum of four GCSEs or a High School Diploma (or equivalent) and relevant work experience. If you gain Performance-Based entry to the degree, you’ll also need to achieve a pass (40% weighted average or higher) in one required module to remain on the course. You do not need to complete this module before you enroll, it will simply form part of your first term studying the degree.
Unsure which entry route is best for you? Simply apply via direct entry. If you don’t meet direct-entry criteria, your application will automatically be considered for Performance-Based Admission.
Don’t miss your chance to join the cohort!
当您完成这些课程时，如果您被录取并注册，您所学到的知识可被承认为本学位的学分¹。
Get on the fast track to a career in digital marketing