Ghost: The best open source blog & newsletter platform

YouTubers, bloggers, podcasters, musicians & artists
Writers, journalists, local news and new media outlets
Modern brands & companies with ambitious content marketing
Source code, documentation, guides and tutorials
Professional themes, custom integrations and qualified experts
A huge library of guides, stories, interviews and tips for success
Hundreds of beautifully designed publication templates
Get help with product features and answers to common questions.
Connect thousands of apps and services with your website
All the latest changes and improvements to Ghost
Get help building your site from certified Ghost developers
Learn more about the people behind the platform (We're hiring!)
Join thousands of creators using Ghost to share their work
The platform for independent publishers
Content marketing for modern business
Source code, documentation, guides and tutorials
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Ghost is a powerful app for professional publishers to create, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.
Complete control over your website and branding.
Launch a custom website and tweak the design settings to perfectly match your brand and style.
Go even further with hundreds of custom themes in our marketplace, or build your own completely custom design from scratch.
Your unique brand sits front and center, while Ghost runs things in the background.
Publish by web & email newsletter.
An editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do.
Modern publishing requires more than just words. Expand your story with image galleries, gifs, video, audio, products, info boxes, accordion toggles, downloadable files, bookmarks, and so much more.
Deliver posts by email newsletter to your audience, so they'll be in the loop whenever something new goes live. Segment your audience and send multiple different newsletters based on preference.
Transform those clicks into contacts.
Until now, building an indie publication with memberships and subscriptions has been difficult and complicated.
Ghost makes it easy, with native signup forms that turn anonymous views into logged-in members.
Allow people to sign up for free, or purchase a paid subscription to support your work across monthly and yearly premium tiers.
Manage your memberships.
See who's signing up, who's paying, and what they're reading, so you can get a better understanding of your core audience.
Understand what's working. Detailed engagement analytics for your audience so you can understand what content is getting the most attention, and who your biggest fans are.
Entice new subscribers with offers and promotions to grow your business. Run a 30% discount for your first 100 subscribers, an 80%-off Black Friday sale, or a special promotion for a live event.
Works with everything.
Social, referral programs, push notifications, social sharing, payment gateways, A/B testing, desktop editors, mobile apps, comments, recommendations. Yes.
Revenue earned each year by publications running on Ghost, with 0% payment fees.
A newsletter is just the start
Build your own independent media business
Escape the algorithm