Intelligent Digital Asset Management I Cloudinary DAM

The only Agentic DAM system built for where content is going.
Agentic, generative, and built into every stage of your asset lifecycle.
From specialized AI agents to GenAI tools that transform assets at scale, Cloudinary AI gives every team — developers, marketers, and enterprise ops — AI they can trust to perform.
Composable ArchiTecture
Cloudinary’s API-first DAM unites teams around a single source of truth with seamless file uploads and connections to any application through integrations, APIs, and widgets.
API-first offers the flexibility you need to upload assets from anywhere. Create custom interfaces in commonly used applications or upload from a branded partner or vendor portal.
AUTOMATED METADATA & TAGGING
Every image and video is automatically tagged and enriched with a metadata structure that matches how your business works while Taxonomy Agent keeps it consistent, searchable, and ready to use across your tools and workflows.
USER & RIGHTS MANAGEMENT
Granular user roles, permissions, and asset management ensure content is protected while encouraging greater collaboration across teams. Easily manage access, share collections, and maintain order from upload to publication to archive.
SEARCH & DISCOVERABILITY
Find any asset in seconds with AI by describing it, searching with an image, or asking in any language. Search Agent surfaces only approved, campaign-ready content.
Asset Workflow Automation
Automate common workflows such as asset review, rights management, expiration, and syncing assets to your PIM and CMS. Workflow Agent turns plain-language intent into governed, media-aware automations any team member can build and run.
Creative Review & Approval
Track versions and revisions across users while enabling notifications to ensure no project gets stuck.
Cloudinary Moderation
Automatically review assets from partners, agencies, and users against your brand standards before they go live — so low-quality, inauthentic, and non-compliant assets never reach your audience.
Create customizable media sharing and brand resource portals for internal teams and external contributors. Portal analytics track user activity to guide content curation decisions.
Cloudinary Assets dashboards show top downloads, most active users, and trending usage — so your team knows what content is working and where to focus next.
Cloudinary Agents take real, multi-step actions across your asset lifecycle — governed, permission-aware, and built to get more done without adding complexity. Each agent is specialized for a specific job, and all of them work together.
Build and maintain a taxonomy that matches your business, so assets stay findable, consistent, and safe to evolve.
Find the right, safe-to-use assets in seconds — without knowing your DAM schema — using natural language.
Turn plain-language intent into enterprise-grade image and video workflows.
Automatically validate visual content for quality, authenticity, and compliance so nothing off-brand reaches your audience.
Adapt, transform, and customize assets to personalize experiences across channels, using presets and GenAI to create endless image and video variations in seconds to adapt content fast, across every channel.
An interactive user interface providing a set of common editing actions on your website.
Automatically adjust the encoding settings based on the image content and viewing context.
Image-to-text models provide contextual descriptions of an image.
Extend an image’s proportions with AI outpainting.
Detect and remove objects within images.
OPTIMIZED OMNICHANNEL DELIVERY
Cloudinary’s 10+ years of optimization expertise ensures that assets are delivered in the right size, crop, and format, improving Core Web Vitals, reducing page load times, enhancing SEO, and boosting user satisfaction.
Automatically crop images using AI-based content recognition to focus on important aspects.
Dynamically create multiple image variants across multiple devices and channels.
Context-aware cropping with c_auto and g_auto intelligently determines the optimal crop.
Crop, resize videos using AI to adapt for mobile, social.
Remove noise and imperfections from an image using AI.
Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.
Prebuilt integrations and APIs for composable architectures