Pricing | Synthetic Users

Get to insight in minutes, not weeks, at a fraction of the cost of traditional research — on annual plans powered by a single Research Token pool.
A typical 10-question interview
Time for first insight
Participant recruitment required
Iterative follow-up questions
RAG / proprietary data enrichment
Upload your own data
Brainscan-powered unique participants
A distinct individual, never a persona
Plans start at $12,500/year. Choose a tier, then run as much or as little research as you need — one flexible token pool covers every interview.
Every study draws from a single pool of Research Tokens, the same currency for interviews, surveys, concept tests, card sorts and website runs.
Every synthetic user is a distinct, brainscan-powered individual — never a generic persona — on every plan, at no extra burn.
Interviews and quant are priced per question: a typical 10-question text interview burns 1,250 tokens, a 20-question survey response 160, and every question past the tenth costs less. Collaborative seats are always unlimited.
Renew and keep up to 20% of unused tokens, or 50% on Scale and Enterprise, so the research you don't run this year isn't lost. Tokens expire if you leave.
Per typical interview, within your annual token pool, versus $80-120 with traditional research agencies
Synthetic-organic parity in independent comparison studies
Average time to run a full study
Peer-reviewed papers supporting the synthetic research thesis
Plans are annual and run on Research Tokens — one flexible pool that powers every interview, whether you show images, video, or a live website. Tiers start at $12,500/year and each includes a token grant, unlimited collaborative seats, and brainscan-powered unique participants at no extra burn. Interviews are priced per question and by stimulus (a typical 10-question text interview is 1,250 tokens); surveys, concept tests, card sorts and tree tests use a quant scale at 8% of the interview rate, on every plan. Renew and keep up to 20% of unused tokens, or 50% on Scale and Enterprise; tokens expire if you leave. Configure a plan and see exact numbers at pricing.syntheticusers.com.
No. Synthetic Users is a discovery co-pilot. It helps you front-load the problem space, sharpen your questions, and decide where to spend organic research budget. Organic user research stays essential for validation and edge-case work.
Across our independent comparison studies, parity sits between 85% and 92% depending on audience type, measured across thematic overlap, depth, and qualitative alignment. We publish the methodology and the gaps openly in our /science section.
ChatGPT is a single agent without continuity, audience definition, or interview structure. Synthetic Users runs a multi-agent architecture where each participant develops a stable personality profile (OCEAN-grounded) and maintains full context across every question.
For qualitative work, 10–12 well-defined participants typically reach saturation — and our saturation score lets you see when new participants stop adding novel themes. For quantitative confidence, you can scale to hundreds in the same study.
Yes — RAG-grounded studies let you feed transcripts, support tickets, customer conversations, and any other proprietary data into the participant model. Your data stays yours; we don't train shared models on it.
We're SOC 2 compliant, run regional infra (EU + US), and offer a Data Processing Addendum. See /dpa for the legal detail.
30 minutes. We’ll run a live study with you, show you the output, and answer every question on your list.
No commitments. Bring your skepticism, we’ll address it.
The world’s #1 synthetic research platform. Qualitative depth at quantitative scale.
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