Stop Solutioneering (UX Slogan # 18) (Video) - NN/G

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Summary: UX designers and engineering teams are often too quick to propose solutions, without understanding the problem (or even if there is a problem at all). Ask questions first, before jumping to a solution.
3 minute video by 2023-01-13 3
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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.
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