Nielsen Norman Group: UX Research, Training, and Consulting - NN/G

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Nielsen Norman Group developed its UX-Maturity Model based on data from thousands of clients and UX professionals over 20 years of research and consulting. UX maturity measures an organization’s desire and ability to successfully deliver user-centered design. It encompasses the quality and consistency of user research and design processes, resources, tools, and operations, as well as the organization’s propensity to support and strengthen UX now and in the future, through its leadership, workforce, and culture.
Learning the UX maturity of your organization or team serves as a great benchmarking tool. Many teams conduct UX maturity assessments annually to see whether they’re leveling up in maturity over time.
We provide 3 tiered assessments:
Contact us to learn more about our services:
consulting@nngroup.com +1 (415) 636-5011
Gain a baseline understanding of your team or organization’s strengths and weaknesses across the 4 factors of UX maturity (strategy, process, culture, and outcomes) as well as high-level recommendations and next steps for your team to progress to subsequent levels of UX maturity.
NN/g’s foundational assessments typically spans 8-10 weeks weeks and includes:
Best for organizations who:
Foundational assessments start at $30,000 USD. Extra charges apply for additional customization of the survey beyond language.
Gain a deeper understanding of your organization’s strengths and weaknesses across the 4 factors of UX maturity (strategy, process, culture, and outcomes). Along with extensive analysis of opportunities, you’ll get personalized recommendations and prioritized next steps to level-up in UX maturity.
NN/g’s expert evaluation of UX maturity typically spans 4-5 months and includes:
Best for organizations who:
Expert evaluations start at $75,000 USD. Extra charges may apply for extensive changes to the UX maturity survey, additional interviews, and additional workshops.
Gain a deep understanding of your organization’s strengths and weaknesses across teams and the 4 factors of UX maturity (strategy, process, culture, and outcomes). Along with extensive analysis of opportunities, you’ll get personalized recommendations and prioritized next steps to align your team, implement consistent processes, and level-up in UX maturity.
NN/g’s full appraisals of UX maturity typically spans 6-8 months and includes:
Best for organizations who:
Full appraisals start at $150,000 USD. Extra charges may apply for further interviews, adding further research methods like direct observation, or adding further workshops and presentations.
This project was vital and invaluable for MacPaw. It marked a significant milestone in our 15-year journey, offering clarity on how to optimize our products for our users. We will continue building a culture of delightful user experience.
The project was great and I have already received some good questions and interest in understanding more about UX. We look forward to rerunning the assessment again later this year to see how we've progressed.
Through this project, we got a sobering look at where we are today as it relates to our UX practices. I've been taking your report on the road to several VPs in the last week, and it's getting great traction. There are some really good comments from people so far.
Contact us to learn more about UX maturity assessments:
consulting@nngroup.com
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