Usabiilty Testing and User Experience Research Consulting | NN/g - NN/G

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Watch and listen to customers use your design, and get guidance and recommendations you can rely on from the world’s leading user research firm.
Nielsen Norman Group researchers are experts in many different types of usability research. We’ll help you determine which type of study is best for your circumstances, plan the study details, carry out the research, and prepare rich analysis of the findings to ensure you have actionable, prioritized results.
Direct feedback from users via a flexible ‘think out loud’ behavioral study is the best way to gather rich insights into complex problems, identify root causes, and suggest potential solutions. Watch users interact with your design, hear them explain their thought processes and expectations, and get the “why” answers that can help drive your design process forward. Highly experienced researchers ensure you receive valid, unbiased feedback - either in-person, or via remote observation. Starts at $40,000 USD.
NN/g user studies typically include:
We can also conduct user tests to compare your product’s interface to your competitors, or rigorously measure user success and satisfaction to create performance benchmarks.
Understand how your product stacks up against your competitors with a direct side-by-side comparison study. Competitive studies collect qualitative feedback, quantitative measures, or both - it all depends on your strategic goals. Because this type of study involves evaluating multiple different interfaces, expect the time and cost to increase depending on the number of competitors included in the study. Starts at $60,000 USD.
Rigorously designed research studies collect metrics about users’ success, satisfaction, and efficiency when interacting with your design. Metrics about user behavior provide a reliable basis for data-driven design decisions. Starts at $70,000 USD.
NN/g quantitative studies typically include approximately:
Contact us to learn more about User Testing:
consulting@nngroup.com +1 (415) 636-5011
Why Nielsen Norman Group?
What type of test should we do, qualitative or quantitative?
Should we do in-person or remote user testing?
How long will usability testing take?
Simple studies (one design/device-type, 5-8 users) typically start around $40,000 USD.
More complex studies (multiple audiences or designs) usually range from $80,000–$150,000 USD.
What access and deliverables will we get?
Contact us to learn more about User Testing:
consulting@nngroup.com
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