Intensive Applied Workshops | Nielsen Norman Group - NN/G

Introducing NN/G Membership | Access all self-paced courses for $249 per year | Join by Jan. 26, 2027 |
Find the training option that fits your learning style.
Learn new UX skills and begin applying them to your current design challenges, guided by an NN/g expert.
Intensive Applied Workshops are for teams seeking customized, expert guidance as they begin applying advanced UX methods to solve their current design challenges. The Intensive format lasts 2 or more days, and provides dedicated time to allow your team to:
Contact us to learn more about Intensive Applied Workshops:
training@nngroup.com +1 (415) 636-5011
The Intensive Applied Workshop format is available for a range of different UX methods, so you can focus on the techniques and topics that are most relevant for your team.
Choose one of the following topics:
Use your existing user research to build a preliminary customer journey map together with key stakeholders. An NN/g expert will help you analyze your customer journey and identify and prioritize opportunities for optimization.
Learn more about the Customer Journey Mapping Intensive Applied Workshop
Customer Journey Mapping is a process used to capture and communicate UX insights across complex interactions. By taking a holistic view of the customer experience, journeymapping uncovers moments of both frustration and delight to reveal opportunities to satisfy customer pain points, alleviate fragmentation, and, ultimately, differentiate your brand by exposing new opportunities to provide additional value to your customers.
We’ll start by learning best practices for the following topics:
Next, using your own customer usage data, you will create your own journey maps, working in small groups to uncover and synthesize insights. You’ll use these artifacts to uncover pain points and prioritize design opportunities for a specific audience. Finally we’ll cover how to use journey maps communicate and engage cross-department team members.
Dive deeper into the DesignOps strategies that will bring the highest ROI to your team. Our consultant will help your team develop a custom DesignOps implementation plan, and prioritize tactics that will help amplify the value of UX within your organization.
Learn more about the DesignOps Intensive Applied Workshop
Format: This course is built around industry examples and case studies. The basis of the course is a lecture format with some group exercises to practice applying the learned concepts and guidelines.
Learn the design thinking framework and immediately practice it on your organization’s everyday challenges. Walk away with a shared language, co-created visualizations, and tangible activities to use throughout the design process.
Learn more about the Design Thinking Intensive Applied Workshop
Are you solving the right problem? A great solution to the wrong problem is useless. Despite our best efforts, we make assumptions about user needs. To design useful, transformational products we must understand the perspectives of the people whose experience we are shaping.
Learn how to identify pain points through empathy and as-is scenario mapping. Connect these pain points with existing insights and research to define an actionable problem statement—a needs statement—that focuses on your deliverable’s goal.
Find out how to create the right type of personas for your design goals and how to plan a persona effort that will result in effective and evergreen deliverables. Using your existing user research data, you’ll begin the process of creating personas for your audiences, and learn how to utilize them throughout the UX design process.
Learn more about the Personas Intensive Applied Workshop
Understanding your users is the core principle in user-centered design. Utilizing user personas as a design tool can help you accomplish just that. In this workshop you’ll learn how to turn complex user data into effective user personas. In addition, you will learn time-tested techniques for embedding them into your design process.
Your team will work alongside an expert from NN/g to learn:
Next, working in small groups, your team will begin creating realistic, useful personas by synthesizing your actual user data. You’ll end the workshop with basic outlines for at least 3 personas which can become the basis for effective product decision-making.
Use your existing user research, as well as internal research and expertise, to build a low-fidelity service blueprint together with key stakeholders. An NN/g expert will help you create and analyze your blueprint to identify redundancies, opportunities, and insights.
Learn more about the Service Blueprinting Intensive Applied Workshop
Learn the techniques for developing and running sound usability tests, and create and run a usability test for your own product or application. An NN/g expert will help you analyze the results. Come out with a shared understanding of how to do user tests, as well as results from a reserach study of your design.
Learn more about the Usability Testing Intensive Applied Workshop
Your team will work side-by-side with an NN/g expert to learn user testing, including how to:
After the workshop, your team will have in-depth knowledge and hands-on experience in conducting usability tests, including all the tools and skills to run user research projects on their own in the future. Plus you will have the findings from a real, live, usability study of your website or other product, because we focus on your own project throughout the workshop.
Learn the techniques for conducting effective user interviews to discover user motivations and goals, and conduct your own interviews with guidance from an NN/g expert to design questions and interpret findings.
Learn more about the User Interviews Intensive Applied Workshop
First, you’ll prepare a semi-structured interview guide for interviews on your chosen topic with your users. On the second day, you’ll be able to observe an interview with your user carried out b