Ecommerce Platform Features: Subscriptions, B2B | Swell

Powerful modeling and versatile presentation of your entire catalog.
Sell recurring physical and virtual products alongside one-time offerings.
Get the sale with coupons, BXGY promotions, and automatic discounts.
Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.
Manage all your products content through the admin dashboard.
Multi-store admin accounts and role-based permission controls.
Manage customer info, generate reports, and see buyer activity.
Edit orders anytime and get the right information for smooth fulfillment.
Ship from multiple locations, track inventory, and split shipments.
Monitor your store's performance to ensure you have visibility across the business.
Swell storefronts are fully customizable, allowing you to create just the right experience.
Use our hosted checkout, integrate with a partner, or build a custom flow.
Connect multiple gateways simultaneously, store cards, and split payments.
Internationalization
Go global with region-specific languages, pricing, and payment methods.
Connect with 40+ services for marketing, payments, fulfillment, automation, and more.
Tell your story and give customers a unique shopping experience
Sell personalized subscription bundles, memberships, and one-time items together
Support retail and wholesale customers from one catalog and dashboard
Create a B2B or B2C marketplace with multi-vendor carts and split payouts
Backend API reference
Frontend API reference
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For agencies creating innovative commerce experiences.
Create an expansive product catalog, maximize product visibility on your storefront, and personalize offerings for your customers.
Create unique product variations with unlimited options and attributes. Track inventory of each variant in real-time.
Choosing your product type when creating a new product provides the appropriate fields for creating a particular product type.
Create custom attributes to display on product pages and hidden attributes to display internal data points or change behaviors.
Let your customers choose custom options for personalized or made-to-order items. Use different input types like select or text, and provide an extra layer of customization.
Use price rules for specific customer groups like wholesale accounts/VIPs, and offer tiered-price breaks.
Design category trees to help your customers find products. Manage it all with simple drag-and-drop.
Sell products in multiple ways, like one-time pricing and subscription plans, and try-before-you-buy (coming soon).
Manage all your products content through the admin dashboard. Enjoy fast image loading times with our global CDN and edit images within the dashboard.
Integrate business data and custom content with your catalog using custom models and fields.
Increase revenue with product bundles that make sense for your customers.
Increase sales with cross-sells and upsells on product pages and at checkout.
Seamlessly import or export products from CSV files, including product categories.
Real-time tracking that incorporates data across all types of sales and product cost tracking.
Sell any physical or virtual product in your catalog as an ecommerce subscription and manage everything from one powerful dashboard.