PostHog pricing – Start free, scale when you need

One day we’d like your money, but not today. Only add a card if you need more than the free tier limits, advanced features, or want more projects. Your free allowance renews every month. Yes, for everything. Yes, forever.
Resets monthly. Same allowance whether or not you have a card on file.
There's one signup and one product. Just add a card whenever you need higher limits.
No credit card, not a trial. This is 97% of companies.
Usage stops at the free tier limits, so you can't be charged by surprise.
Same free tier every month. You only pay for what you use.
Most products get their own billing limit - going viral won't require another funding round.
from side projects to public companies
SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow.
Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls.
Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time.
Your estimate (7 products)
The first 1M events are free, every month.
for all products & add-ons
James HawkinsCo-founder
Here's what you should know about our pricing:
If this makes you happy, just start here:
Get started - freeNo credit card required
The easiest way is to sign up, set your billing limit to $0 (if you expect to go over), and install PostHog. You'll get an accurate projection after just a few days. You can also read our doc on estimating usage and costs.
Not for most products. You pay for what you capture, ingest, or sync in a given month, and storing it costs nothing extra. The exception is Logs custom retention: if you keep logs or traces longer than the 14-day default, each GB costs $0.05 for every month you keep it.
Collecting the event, processing it, storing it, and every query you run on it in PostHog. It also pays for the engineers who keep that pipeline running, so your data arrives complete and correct. Our docs explains each step.
Events are retained for 1 year on free plans and 2 years on pay-as-you-go plans. Platform packages let you set a custom retention policy to keep events for longer: up to 3 years on Boost, 5 years on Scale, and 7 years on Enterprise. For more information on data retention, see the events data retention docs.
Recordings on the free plan are retained for 1 month. On the pay-as-you-go plan, recordings are retained for 90 days. The Boost and Scale add-ons can increase this to up to one year. The Enterprise add-on can increase retention to 5 years.
Logs are retained for 14 days by default. You can set custom retention per service or per source. Custom retention bills for the data you keep, not this month's usage: each GB costs $0.05 for every month you keep it, until it expires. Your Logs billing limit stops ingestion but doesn't cap custom retention, and custom retention can't have a limit of its own.
Any data stored for more than the retention period may be permanently deleted from our systems.
We have a generous free tier on every paid plan so you can try out all the features available on PostHog before paying (though you will need to enter your credit card to unlock those features). If you have additional needs, such as enterprise features, please get in touch with our sales team.
All prices are in US Dollars (USD), excluding taxes.
Yes in most cases! Create your account, contact the sales team for help with some basic details on your organization. We will then apply a discount.
Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.
PostHog has per-product usage-based pricing. This means you only pay for what you use, such as events captured, sessions recorded, and flags requested.
PostHog is free to use and each product has a generous free monthly allowance (1M events for analytics, 5K session replays, 1M feature flag requests, and more). There is no minimum spend or annual contracts needed and you can set billing limits so you're never surprised.
For nearly everyone, the pay-as-you-go plan is the right choice. It unlocks all of the features of PostHog and remains free if you stay within the limits each month (which you can set billing limits to do).
On the pay-as-you-go plan, we charge based on usage for everything above the free allowance. On the free plan, any additional events are permanently dropped and feature flags will return a default quota limited response.
Yes. Every month, your usage is reset and you get another 1M events, 5K session replays, and more to use. Unused free tier limits do not rollover. Logs custom retention has no free tier. It bills for the data you keep, not this month's usage.
Yes, you can set a billing limit for most of PostHog's products separately in your organization's billing settings. Logs custom retention can't have a limit, and your Logs limit doesn't cap it. Check out our doc on billing limits and alerts for more information.
If you've set a billing limit and your usage hits it, any additional events are permanently dropped and feature flags will return a default quota limited response. PostHog will never charge you more than what you've set as your billing limit. The exception is Logs custom retention, which your Logs limit doesn't cap.
Usage is calculated on a per-product level. Events for product and web analytics, recordings for session replay, requests for feature flags and experiments, exceptions for error tracking, responses for surveys, synced rows for sources, messages for workflows, GB ingested for logs, and GB-months kept for Logs custom retention.
Yes. Billing is organization-wide, so usage from all your projects is combined into one bill with one free allowance. Adding projects doesn't add extra free usage. The free plan includes one project, and paid plans include more. See how to organize projects for our recommended development, staging, and production setup.
You monitor your usage and set billing limits on the bi