Privacy-focused web analytics: no cookies, no personal data, no consent banner | Plausible Analytics

Simple analytics dashboard
Get all the important stats on one single page. No training necessary.
Loads fast and won't affect your page speed or Core Web Vitals. A fraction of the size of Google Analytics.
Privacy-friendly analytics
Built with visitor privacy in mind. No cookie banner required.
The code is public and auditable. Verify exactly what we collect, and run it yourself if you want to.
Built and hosted in the EU. Your data never leaves European-owned infrastructure.
Everything you need to get up and running with Plausible.
Stories about privacy, web analytics and building Plausible.
Free calculators and utilities to help you understand your analytics data.
Check the live status and uptime of Plausible services.
Major new features and improvements.
Most analytics tools treat visitor privacy as an afterthought. Plausible was built the other way around.
You get the data you need to understand your site. Your visitors get an experience that doesn’t track, profile or follow them around the web. No cookies, no personal data, no consent banners required.
"I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn't slow down the page."
"Our position is clear: we reject tools that track individuals across the web to monetize their data."
Plausible Analytics is open source software. Our source code is available and accessible on GitHub.
We are not a black box. Everything is in the open. Anyone can view, review and inspect the code we’re running to verify that we practice what we preach.
This matters in the market for privacy software. Proprietary tools cannot always be trusted when data is at stake. The only way to prove trustworthiness is to let experts look at the code.
We’re a small team based in the EU. Our legal entity is incorporated in Estonia.
All data we collect is kept fully secured, encrypted and hosted on renewable energy powered servers in Falkenstein, Germany, owned by Hetzner, a European company. We use Bunny (a European provider from Slovenia) for our global CDN and DDoS protection.
All visitor data is exclusively processed on servers owned and operated by European companies, covered by the EU’s strict data privacy laws. Your website data never leaves the EU, and Plausible is EU-owned rather than only EU-hosted.
Several EU data protection authorities have declared Google Analytics non-compliant with GDPR because it transfers data to US servers. Switching to Plausible removes that risk entirely.
There are no investors behind Plausible Analytics. We’re not interested in raising funds or taking investment. We’re funded entirely by our subscribers.
That means no pressure to grow at any cost, no acquisition risk and no incentive to monetize your data. The business model is simple: you pay us, we build a better product.
We collect only the most essential data points and nothing else.
Other analytics tools like Google Analytics offer hundreds of different reports built on vast data collection that is unnecessary for most website owners.
All the metrics we do collect fit on one single page: page views, unique visitors, referral sources, top pages, countries, devices and browsers. That’s it. This makes Plausible much easier to use.
We’re also significantly lighter than Google Analytics. Our script is 2.5KB gzipped versus GA4’s 135KB, so it doesn’t slow down your site or add to your carbon footprint. See the full breakdown with our script size calculator.
You can see exactly what you’d get in our live demo dashboard or review the full list in our data policy.
The goal of Plausible is to track overall trends in your website traffic, not to track individual visitors.
We do not track visitors across devices, websites or time. All data is isolated to a single device, a single website and a single day. There is no way to know whether the same person visits from another device, visits another site, or returns the next day.
We do not use cookies or any other persistent identifiers. We generate a random string of letters and numbers to calculate unique visitors on a given day and reset this string daily.
This makes us compliant with cookie laws and privacy regulations including GDPR, CCPA and PECR.
Here’s an independent legal assessment on GDPR-compliant web analytics without consent written by an experienced data protection expert and lawyer.
By not using cookies, you do not need to obtain consent from visitors to store and retrieve data from their devices. No cookie banner required.
This is the part most people don’t expect. When you use Google Analytics, you need a consent banner. Visitors who decline it aren’t tracked at all. Depending on your audience, a significant portion of your traffic is simply invisible. Our cookie banner traffic loss calculator shows how large that gap typically is.
Because Plausible doesn’t use cookies or collect personal data, no consent banner is required. Every visitor is counted. You get a more accurate picture of your traffic, not a filtered one.
Oatly, for example, uses Plausible specifically for visitors who decline their cookie banner. They still get complete traffic data without collecting any personal data.
When using Plausible, you own and control all of your website data. Even when using our hosted service, you remain completely in control. You can delete everything we have collected about your site at any time.