Lightweight web analytics built for fast-loading websites | Plausible Analytics

Simple analytics dashboard
Get all the important stats on one single page. No training necessary.
Loads fast and won't affect your page speed or Core Web Vitals. A fraction of the size of Google Analytics.
Privacy-friendly analytics
Built with visitor privacy in mind. No cookie banner required.
The code is public and auditable. Verify exactly what we collect, and run it yourself if you want to.
Built and hosted in the EU. Your data never leaves European-owned infrastructure.
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Free calculators and utilities to help you understand your analytics data.
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Most websites are slowed down by the very tools used to measure them. Google Analytics is one of the heaviest third-party scripts you can add to a site, and it brings hidden costs beyond just file size.
Plausible is built differently: a minimal script that collects what matters without adding meaningful weight to your pages.
"We recommend Plausible because it's privacy-focused, provides more reliable data compared to Google Analytics, and it's extremely lightweight, so it doesn't harm your site performance."
"I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn't slow down the page."
Here are some of the key reasons site speed matters:
Google Analytics is by far the most widely used analytics platform on the web. Its tracking code is large because it has to be: it is a centralized platform built to support advertising, remarketing, conversion tracking, cross-site audience building and hundreds of individual reports. Most website owners don’t use the vast majority of those features, but they pay the performance cost for all of them on every visit.
GA4 also makes multiple network requests on each page load, not just one. That means more connections to external Google servers, adding latency on top of the raw script weight.
For most site owners it is overkill. The problem most people are actually trying to solve is figuring out how many people visit their site, where they came from and what they did. Google Analytics is also a privacy-unfriendly way to answer that question.
The Google Analytics script is 135KB gzipped. The Plausible tracking script is 2.5KB, which is 54 times smaller.
That’s the GA4 script alone. Most users also load Google Tag Manager and a cookie consent banner, pushing the total past 285KB.
The size difference between Plausible and other analytics tools is not an accident. It comes from what we chose not to build.
Plausible tracks only what most site owners actually care about: how many visitors came, where they came from and what they did. We don’t track individuals, build user profiles or support advertising features. Less to collect means less code to do it.
There are also some less obvious savings when you switch.
No cookie consent banner needed. Because Plausible doesn’t use cookies or collect personal data, you don’t need a GDPR cookie consent banner. Those banners are themselves JavaScript-heavy. Tools like OneTrust and Cookiebot add their own weight and latency to every page load on top of the analytics script. Switching to Plausible can eliminate that entire layer of overhead.
Better Core Web Vitals scores. Google uses Core Web Vitals as ranking signals, including Largest Contentful Paint and Interaction to Next Paint. Third-party scripts are one of the most common causes of poor Core Web Vitals scores because they compete for network resources and main thread time even when loaded asynchronously. The Plausible script is designed not to get in the way: it loads after your page has finished rendering.
GTmetrix is a free tool for measuring the speed of your site. It gives you a PageSpeed score, total load time and total page size at a glance.
The Waterfall chart inside GTmetrix is particularly useful. It shows every resource your site loads with its size and loading timeline. You can identify your analytics script in this list and see exactly what it adds to your total page weight.
Here are some of the actions you can take to speed up your website:
Plausible is open source, privacy-friendly and built to be as small as possible. No cookies, no personal data collection and no bloated script competing with your content for bandwidth.
Start your 30-day free trial. No credit card required. Run it alongside Google Analytics and compare both the script weight and the numbers.
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