Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

Simple analytics dashboard
Get all the important stats on one single page. No training necessary.
Loads fast and won't affect your page speed or Core Web Vitals. A fraction of the size of Google Analytics.
Privacy-friendly analytics
Built with visitor privacy in mind. No cookie banner required.
The code is public and auditable. Verify exactly what we collect, and run it yourself if you want to.
Built and hosted in the EU. Your data never leaves European-owned infrastructure.
Everything you need to get up and running with Plausible.
Stories about privacy, web analytics and building Plausible.
Free calculators and utilities to help you understand your analytics data.
Check the live status and uptime of Plausible services.
Major new features and improvements.
Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure. 🇪🇺
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience.
From small sites to hundreds of millions of monthly visitors, Plausible is trusted by thousands of organizations, including Stripe, Mozilla, MongoDB, Harvard University and Sentry.
Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple, privacy-first alternative that doesn't cut corners.
Here's what makes Plausible a great Google Analytics alternative and why over 22,000 paying customers trust us with their website and business insights:
Plausible is simple web analytics. It is easy to understand and cuts through the noise. Check your site traffic and get the essential insights on one page in one minute. Get an aggregated view of all your sites in a consolidated dashboard. There are no layers of menus and no need to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.
Plausible is lightweight web analytics. Our script is 54 times smaller than Google Analytics. Every visitor that loads your site downloads 135KB less JavaScript. Less data transferred means less energy used and less carbon emitted, for every visitor, every day. A site with 100,000 monthly visitors saves around 4 kg of CO2 per year by switching.
Plausible is privacy-friendly web analytics that doesn't collect personal data or track individual users. No cookies, no persistent identifiers, no cross-site or cross-device tracking. Your site data is not used for any other purposes. All visitor data is exclusively processed on servers owned and operated by European companies and never leaves the EU.
We invite you to take a look around, explore our live demo and try Plausible for free. We'd be honored to have you as a customer. Thank you.
Uku and Marko Co-founders
P.S. We're a completely independent, self-funded, bootstrapped and profitable team of 11, running since 2018. No outside investors, no acquisition targets. We choose the subscription business model rather than surveillance capitalism. Our code is open source too, so you're never locked in. Read more about us.
Sign up for 30-day free trial. No credit card required.
Up to 10k monthly pageviews
Made and hosted in the EU 🇪🇺 Funded entirely by our subscribers.