C2PA - Announcements

Generative AI systems can now produce photorealistic images, synthetic audio, and convincing video at scale. This capability makes it increasingly important for anyone consuming digital media to be able to understand the extent to which the asset was created or modified by AI. To address the idea of content provenance,…
TikTok brings deep Content Credentials implementation experience to help shape technical specifications and scale digital transparency standards SAN FRANCISCO, July 27, 2026 – The Coalition for Content Provenance and Authenticity (C2PA) today announced that TikTok upgraded from a General Member to a Steering Committee Member, marking an important step…
Five years ago, the Coalition for Content Provenance and Authenticity (C2PA) launched with a clear goal: to help everyone understand where digital content comes from and how it has changed along the way. More than 6,000 members and affiliates have live applications of Content Credentials, the open standard published by…
A recent EU stakeholder consultation and associated survey reference ‘C2PA TDM Assertions.’ The Coalition for Content Provenance and Authenticity (C2PA) would like to clarify that its Technical Specification for Content Credentials does not contain a standard assertion related to TDM (Text/Training and Data Mining) nor does it contain a standard…
The C2PA and Embassy of France Collaborate to Advance Authenticity and Transparency in Digital Content The Embassy of France Hosts Briefing on Mitigation of AI Harms, Content Authenticity, and Content Credentials (C2PA Open Specification) for International Community WASHINGTON, D.C. — October 2, 2024 The Embassy of France in Washington, D.C.,…
Amazon Joins the C2PA Steering Committee Amazon’s steering committee membership and adoption of Content Credentials will help enhance transparency for digital content SAN FRANCISCO, Calif. — September 12, 2024 Today, the Coalition for Content Provenance and Authenticity (C2PA) announced that Amazon has joined the organization as a new steering committee…
Meta Joins the C2PA Steering Committee Meta’s commitment to Content Credentials increases transparency for people who use Meta’s apps and platforms as well as the digital ecosystem SAN FRANCISCO, Calif. — September 5, 2024 Today, the Coalition for Content Provenance and Authenticity (C2PA) announced that Meta is continuing its commitment…
OpenAI Joins C2PA Steering Committee OpenAI joins C2PA to help increase transparency and rebuild trust in the digital ecosystem SAN FRANCISCO, Calif. — May 07, 2024 Today, the Coalition for Content Provenance and Authenticity (C2PA) announced that OpenAI, a leader in artificial intelligence research and deployment, has joined the C2PA…
Google Joins C2PA Steering Committee Google to join C2PA to help increase transparency around digital content SAN FRANCISCO, Calif. — February 08, 2024 Today, the Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing transparency online through certifying the provenance of digital content, announced that Google has…
Today the Coalition for Content Provenance and Authenticity (C2PA) is introducing the new and official Content Credentials “icon of transparency,” a mark that will provide creators, marketers and consumers around the world with the signal of trustworthy digital content. After a two-year collaborative journey of research, design, development and iteration,…
Publicis Groupe Joins C2PA Steering Committee C2PA welcomes first advertising holding company to steering committee SAN FRANCISCO, Calif. — June 5, 2023 Today, the Coalition for Content Provenance and Authenticity (C2PA) welcomed Publicis Groupe, one of the world’s leading marketing organizations, as the newest steering committee member focused on digital…
Industry Leaders Advancing Digital Media Transparency and Global Adoption of Content Provenance SAN FRANCISCO, Calif. — March 16, 2022 Today, the Coalition for Content Provenance and Authenticity (C2PA) has added Sony Corporation (“Sony”) as the latest steering committee member to help provide creators, consumers, and others with opt-in, flexible ways…
C2PA Releases Specification of World’s First Industry Standard for Content Provenance Designed for Broad Adoption of Tools to Identify Source and History of Digital Content SAN FRANCISCO, Calif. — January 26, 2022 — Today, the Coalition for Content Provenance and Authenticity (C2PA), an organization established to provide publishers, creators, and consumers with opt-in,…
SAN FRANCISCO, Calif. — September 1, 2021 Today, the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to scale trust in online content, released its content provenance specifications – in draft form – for community review and feedback. Driven by a commitment to tackle online disinformation, the C2PA’s technical specifications are designed…
SAN FRANCISCO, Calif. — May 13, 2021 Today, Twitter joins the cross-industry Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to scale trust in online content. Twitter adds its expertise and influence to a growing list of steering committee member companies, including founders Adobe, Arm,…
Technology and media entities join forces to create standards group aimed at building trust in online content Adobe, Arm, BBC, Intel, Microsoft and Truepic\ form coalition to develop end-to-end, open standard for tracing the origin and evolution of digital content SAN JOSE, Calif., and REDMOND, Wash. — Feb. 22, 2021…
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