Proto Hologram and LiveAvatar are redefining presence—24/7 AI avatars integrated into physical spaces for enterprise scale. • LiveAvatar

Proto Hologram is a Los Angeles–based pioneer in holographic communication, creating award-winning holobox hardware and software that beam people, brands, and digital assets around the world, transforming how industries connect and engage.
Proto Hologram is a wearable-free, full-stack platform designed to simplify the creation and deployment of AI-driven experiences, from captivating avatars to advanced holographic interactions, delivering powerful business value with ease. As Raphael Kryszek, Chief Product and AI Officer, explained, Proto liberates AI from the confines of chatbots, websites, and phone interfaces, bringing it into physical spaces where interactions can be more natural, engaging, and human-like.
With more than 300 enterprise customers worldwide, including 30 Fortune 500 companies, Proto is proving the scalability of embodied AI across sectors. Businesses use Proto not just to engage customers but also to optimize operations, empower employees, and differentiate their brand with cutting-edge embodied AI.
I oversee our product and platform deployments, roadmap, and growth strategy. At Proto, we're focused on building the future of communication, making it feel real, immersive, and human.
Chief Product and AI Officer at Proto Hologram
That shared ambition sparked a collaboration between Proto and HeyGen. By combining HeyGen LiveAvatar with holographic displays, the two companies are opening up entirely new possibilities for communication, where lifelike presence meets intelligent interaction, to transform learning, collaboration, and engagement across various industries.
Organizations using holograms enhanced with LiveAvatar aren't just experimenting with new technology; they're seeing clear results. From boosting engagement to reducing costs, the benefits are tangible and immediate. Companies report advantages such as:
LiveAvatar gives us the ability to scale presence in a way that's never been possible before. When people see and hear a lifelike avatar in holographic form, they connect. And when they connect, they remember.
Proto was built to solve one of the biggest challenges of the digital world: presence. Traditional AI interactions have included chatbots, apps, or 2D screens. They can be functional but rarely feel natural. Customers, students, or patients often disengage because the medium itself doesn't deliver the richness of a real human connection.
Everybody wants the benefits of interacting with AI, but a chatbot is not powerful, it's not compelling, and it's not natural. We want human-level interaction with agents that can solve our problems.
Proto recognized this gap and set out to solve the "presence problem." Proto's holographic displays bring that presence into physical spaces. Life-size units allow a person—or now, an avatar—to appear as if they're standing in the room. Tabletop versions deliver the same experience to retail counters, educational settings, or even homes. Unlike VR or AR solutions that require headsets or glasses, Proto's approach is wearable-free, making embodied AI truly accessible to anyone.
In its early years, Proto relied on live holographic "beams" of real people or prerecorded holograms. While powerful, these models came with limitations. Live holograms required a person to be available in real time. Prerecorded holograms couldn't adapt to changing conversations. And both approaches struggled with scalability.
With LiveAvatar, those constraints disappeared. Avatars projected inside Proto devices now look and sound human while engaging in open-ended, natural conversations across languages and contexts.
Adding LiveAvatar to our hologram displays takes the experience to another level. It's not just about projecting a person; it's about creating an AI-powered presence that feels natural, responsive, and human.
Now, holograms speak, respond, and adapt in real-time. A teacher can set up a virtual instructor who conducts lessons with students in multiple locations. A company can host a product launch where an avatar answers live questions from attendees. A healthcare provider can deploy an empathetic guide to walk patients through recovery instructions, available 24/7.
LiveAvatar has been exceptional because it's programmable, scalable, and reliable. It brings high-fidelity avatars that we can deploy with very low lift and tremendous impact.
Proto's advantage lies in its unified stack: hardware, AI models, and developer tools built for enterprise reliability. This ensures seamless operation, flexible deployment (on-prem or cloud), and future-proof adaptability as AI rapidly evolves.
The result is an immersive experience that blends the emotional presence of a hologram with the intelligence of an AI avatar. Learners, customers, and employees no longer feel like they're staring at a screen. They feel like they're engaging in a real conversation.
In the future, Proto and HeyGen envision avatars that can recognize objects through computer vision, dynamically adjust their tone and expressions, and even role-play complex scenarios such as customer negotiations or emergency response training.
LiveAvatar gives AI a face, and Proto gives it a place. Together, we're proving what's possible when lifelike presence and intelligent interaction come together.
Chief Product and AI Officer at Proto Hologram
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