Zeligate cuts 27 hours from every hire with AI interviewers powered by LiveAvatar to scale recruiting across 14,000+ candidates. • LiveAvatar

Zeligate provides an "AI workforce" platform of digital assistants (called "Zeli's") that automate tasks such as recruiting, admin, and workflow operations.
Zeligate was founded to address one of the most pressing challenges for every startup: hiring great people fast enough to keep pace with growth. As Denver Naidoo, Founder and CEO, explained, the stakes couldn't be higher.
"It takes about eight weeks to hire just a single tech person. If you can't act quickly and get those candidates through the process, you actually lose the good candidates because the good candidates are gone to the competitors," Denver said.
The math was just as painful. Recruiter fees totaled nearly $100,000 for just a few hires. Meanwhile, leadership teams were stretched thin with hiring.
You're asking the same questions over and over again, meanwhile, founders want to be building products, not interviewing all day.
Founder, CEO at Zeligate
For Zeligate, a company built to remove friction from the hiring process, this bottleneck wasn't just a problem. It was an opportunity to find a better way. To take Zeli—its AI-powered product that automates hiring sourcing, video screening, and reference checks—to the next level, Zeligate needed to add the ability to do interviews.
That's when the company turned to LiveAvatar by HeyGen.
Since using LiveAvatar, Zeligate has redefined what's possible in candidate interviews. Every applicant who applies through Zeli gets interviewed, and not just a carefully filtered few. Founders and managers see dramatic time savings, recovering an average of 27 hours per hire. Candidates report greater comfort and satisfaction, especially non-native English speakers.
This is the pot of gold. Every single candidate has the opportunity to get interviewed. That accelerated the process so much.
Now, over 14,000 candidates and internal hiring teams have gone through Zeli's LiveAvatar interview process. As they scale into new verticals, such as healthcare, real estate, mining, and hospitality, the platform continues to prove its adaptability. Zeli isn't just an internal fix; it's a scalable hiring engine.
Building Zeli came out of necessity. Prior to integrating LiveAvatar, Zeligate followed a traditional hiring process. Open positions would get over 150 resumes each, but only a small fraction could realistically be interviewed. Candidates were judged on paper before they were ever seen or heard.
Resumes are one-dimensional, you can't hear a tone, see energy, or understand a candidate's depth from a page. Great people were getting filtered out too early.
Even when interviews did occur, it was a repetitive, exhausting process. Hiring managers would sit through multiple rounds, asking the same baseline questions. More critically, top candidates were slipping away.
"We had people say, 'I loved your company, but you took too long. I had to accept another offer.' And many told us, 'If you'd made the offer sooner, I would've joined, even if it paid less.' That's the opportunity cost we were facing." Denver said.
Zeligate needed a scalable, intelligent, and humanized solution. One that could empower both the company and the candidate.
Enter LiveAvatar to power Zeli. More than just a feature, it's a full product built on LiveAvatar technology. At its core, Zeli automates the first round of interviews and screens every candidate, asking structured and consistent questions about experience, technical skills, and work rights.
"When we get 150 candidates, we can now run 150 interviews. That just wasn't possible before," Denver said.
From there, Zeli records and transcribes responses, ranks candidates, and even provides resume summaries with red-flag detection for deeper review. This gives hiring teams immediate insights while ensuring that every applicant has a fair chance to show their strengths. The candidate experience is equally powerful.
"Candidates actually forget they're talking to AI," Denver said. "By the second question, their shoulders drop. At the end, they say, 'Thanks, Zeli. Have a nice day.'"
For many non-native English speakers, this shift is transformative. This human connection has been especially impactful for second-language English speakers, who often face unconscious bias in traditional interviews.
They told us, "Zeli understands me. I feel heard. I'm not being judged for my accent." Some of our best engineers came through this path. The industry was overlooking them.
Zeligate even uses HeyGen avatars beyond hiring. Avatars now capture developer requirements that auto-convert into JIRA tickets and support HR teams in handling employee concerns with empathy. What started as a hiring solution has evolved into an end-to-end product that saves time, reduces bias, and scales with the growing complexity of teams and workflows.
It's a time-saving tool, yes. But it's also emotionally intelligent. It listens. That's what makes it work.
Founder, CEO at Zeligate
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