Brand Guidelines | Apache Software Foundation

Introducing The ASF’s New Logo Read Now
The ASF’s brand guidelines and trademark policy ensure consistent use of our brand logo and assets to help people easily identify the Foundation and its work. All uses of ASF trademarks, service marks, and graphic logos must abide by our Identity Style Guide and Trademark Policy.
“Powered By” logos can be used by the ASF community-at-large on websites, documentation, and other marketing materials.
Guidelines for the appropriate use of the “Powered By Apache” logos include:
Powered By Apache Logo - PDF
Powered By Apache Logo - SVG
Powered By Apache Logo - EMF
September 11, 2025: The process for updating Project "Powered By" logos will be updated in the coming weeks. In the meantime, please use the new Powered By logos above.
Stickers containing pictorial marks of the ASF logo with various taglines and colors are available for broad community use. These images can be used in any application.
The official event logo for Community Over Code, ASF's flagship annual event.
The new blank template for the “Powered By” logos as well as select project “Powered By” logos can be downloaded on our template site. The old template (black “powered by” band) is deprecated and should not be used for any current graphics use.
With this handy tool you can create your own Project Powered By Badge.
Apache and the Apache logo are trademarks of The Apache Software Foundation.
The Apache® Software Foundation is a 501(c)(3) nonprofit organization. Tax ID # 47-0825376
Copyright © 2026 The Apache Software Foundation, Licensed under the Apache License, Version 2.0.