市场营销 职业教育，技巧和洞察力 | Coursera

在這個單身日致力於職業發展。 享受全年的 Coursera Plus，享受 40% 的折扣。
市场营销每天都将客户与企业联系在一起。无论您是刚刚开始营销之旅，还是希望将自己的职业生涯推向新的高度，我们都能为您提供所需的资源。
Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.
Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.
Google Analytics is a critical service in many businesses’ and digital marketers’ toolkits. Learn more about Google Analytics Certification, how it could benefit your career, and what you need to do to obtain it.
Learn about the customer journey. Discover why it matters to your brand, and explore the five stages of the customer journey, customer journey mapping tools and tips, and how you can use artificial intelligence to improve the customer journey.
Explore what captive product pricing is, why businesses use it, common industry examples, and how to decide if this strategy is right for you.
Curious about starting a career in digital marketing? This guide explains how to transition into one of today’s most in-demand fields, combining creativity, strategy, and data to connect brands with audiences.
Learn about the customer journey. Discover why it matters to your brand, and explore the five stages of the customer journey, customer journey mapping tools and tips, and how you can use artificial intelligence to improve the customer journey.
Explore what captive product pricing is, why businesses use it, common industry examples, and how to decide if this strategy is right for you.
Learn more about marketing
您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media, Social Media Strategy, Order Fulfillment, Paid media, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Campaign Management, E-Commerce, Loyalty Programs, Relationship Management, Marketing, Web Presence, Interviewing Skills
★ 4.8 (5.2万) · 初级 · 专业证书 · 3-6 个月
您将获得的技能: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Advertising, Instagram, Presentations, Digital Marketing, Brand Management
★ 4.8 (2.3万) · 初级 · 专业证书 · 3-6 个月
您将获得的技能: Meta Ads Manager, Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Pandas (Python Package), Data Analysis, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
★ 4.7 (4494) · 初级 · 专业证书 · 3-6 个月
Learn how to write and structure your resume to get a role in the field of email marketing.
Marketing teams are under pressure to create more personalized, high-quality content—faster than ever. This guide breaks down how ChatGPT can support content creation, email marketing, social media, and more.
What if your next marketing campaign didn’t need a massive budget to make headlines? That’s the power of guerrilla marketing—a bold, creative strategy that uses surprise and innovation to leave a lasting impression.
Learn about the ways you can use machine learning in marketing to enhance efficiency, effectiveness, and customer experience with your marketing strategy.
Discover how programmatic ad buying works through real-time bidding, direct inventory arrangements, and curated publisher auctions while exploring ad formats, platforms, and campaign setup tips.
Explore how augmented reality advertising can transform customer engagement by blending digital content with real-world environments. Learn how marketers use AR to elevate campaigns through interactive product demos and location-based experiences.
Discover what generative engine optimization is and why it’s an important part of a successful digital strategy. Explore best practices, benefits, and how to get started.
Explore what answer engine optimization is and why it’s necessary for your business to stay competitive in a modern, AI-driven digital landscape.
Learn what UGC campaigns are, including who uses them and the positive impact this type of marketing may have on your business.
Curious about starting a career in digital marketing? This guide explains how to transition into one of today’s most in-demand fields, combining creativity, strategy, and data to connect brands with audiences.
Learn how to write and structure your resume to get a role in the field of email marketing.
Marketing teams are under pressure to create more personalized, high-quality content—faster than ever. This guide breaks down how ChatGPT can support content creation, email marketing, social media, and more.
What if your next marketing campaign didn’t need a massive budget to make headlines? That’s the power of guerrilla marketing—a bold, creative strategy that uses surprise and innovation to leave a lasting impression.
Learn about the ways you can use machine learning in marketing to enhance efficiency, effectiveness, and customer experience with your marketing strategy.
Discover how programmatic ad buying works through real-time bidding, direct inventory arrangements, and curated publisher auctions while exploring ad formats, platforms, and campaign setup tips.
Explore how augmented reality advertising can transform customer engagement by blending digital content with real-world environments. Learn how marketers use AR to elevate campaigns through interactive product demos and location-based experiences.
Discover what generative engine optimization is and why it’s an important part of a successful digital strategy. Explore best practices, benefits, and how to get