How to Make a Portfolio (Website, Cover Page & More) | Coursera

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Learn how to build a portfolio to add to your resume, showcasing your most creative work to help land your next job.
How to make a portfolio can depend on the industry you're in, but you'll generally need to select a few strong samples of your work that demonstrate the range of your abilities, then present each one with context about the goal and outcome.
To make a portfolio website, turn your work samples into a simple, easy-to-scan site with project pages, clear descriptions, contact information, and, for technical roles, links to GitHub, live builds, or other relevant platforms.
A portfolio cover page should usually include your full name, the type of work you do, one line that clarifies your focus or specialty, and basic contact details like your email, phone number, LinkedIn, or portfolio URL. Keep the layout clean, use consistent fonts, and, if it fits your field, add a simple image, logo, or design element that matches the work inside.
Read on to learn how to make a digital portfolio, physical portfolio, and portfolios for various roles and industries. If you'd like additional step-by-step guidance, consider the following Guided Project in which you'll build your portfolio from scratch:
Portfolios represent your skills and showcase your professional, academic, or creative accomplishments. Using a portfolio to highlight your best work gives prospective employers a better sense of who you are as a professional. It provides evidence that you have the conceptual and technical skills to meet their needs. Whether you choose a physical or digital presentation, knowing how to build a portfolio will convey your talent and uniqueness. A portfolio is particularly beneficial for showcasing your experiences, accomplishments, and skills in a personal way.
Follow these steps to create a portfolio that catches hiring managers' attention.
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Choose the work you want to include and how it will enhance your job prospects. Determine your career goals and focus on projects that best fit the role you’re applying for and how to present them. Seeking feedback from others in your field will aid you in selecting the best projects to include.
The samples you choose to include in your portfolio should be relevant to the position you’re applying for. A portfolio should complement your resume and showcase your creative ability. Not every employer requires a portfolio, but including one with your resume can set you apart from other applicants.
Selecting the projects to use includes:
Being industry-specific: Your sample projects should reflect the industry you’re applying to. Prospective employers want to see how your talent can meet their vision.
Highlighting versatility: Choose projects tailored to your talents that show versatility and adaptability. For example, your selections should include your ability to use various tools that apply to your desired roles, such as Photoshop and Illustrator, watercolor, or acrylic paints.
Showcasing your personality: Include an “about me” biography section highlighting your character. Consider it an in-person introduction and leave a good first impression. Add a photo of yourself to make yourself more relatable to the employer.
Whether your dream job is graphic design, writing, web development, or marketing, your portfolio should reflect your achievements and aspirations. Take a look at some portfolio tips for roles and industries that typically require you to have one.
To build a graphic or UX design portfolio, you'll need to choose a template and select the color, typography, and projects to include. You can add videos, mockups, and case studies. It’s best to use large images rather than thumbnails, with the exception of your hero image. Add storyboards, illustrations, and branding along with original illustrations. It’s important to update a digital portfolio regularly as you complete new projects to keep your content fresh.
Read more: 7 UX Designer Portfolio Examples: A Beginner’s Guide
If your interest is freelance writing, creative writing, or journalism, your portfolio should highlight your best work within the past two years. Include at least three writing examples in your portfolio format. If you choose a digital portfolio, you can link to published articles. A physical portfolio should consist of clear hard copies of each sample.
A web development portfolio should highlight work you’ve done for past clients that match the jobs in the industry you’re seeking and show your range and versatility. Showcase your talents without being excessive. When adding them to your portfolio, ensure all coding is working correctly.
A marketing and advertising portfolio is different from a creative portfolio. The “about me” page should have a headshot and a personal branding statement. Include work samples, awards, and a link to your resume.
The format you choose for your portfolio should display your knowledge, skills, and creativity. Some positions are better represented in digital format and others by physical content. When selecting your portfolio, consider your medium, the audience, and employer requirements.
Whichever format you choose, your first page will begin with your biography. Introduce yourself in a few sentences and give an overview of your experience and goals. Your contact information should be visible, and links should be added if you have a website or