IDC - Marketing AI: Build a GTM Strategy That Stands Out

Your product has AI. Your competitors have AI. Now the pressure’s on you to get the strategy right.
Rising expectations from the CEO, CFO, and CIO are landing squarely on your shoulders. This is the pressure cascade. And without the right market intelligence and buyer insights, it doesn’t just slow momentum, it fractures strategy and execution.
IDC helps marketing leaders turn this pressure into performance with the clarity, data, and direction to lead with confidence.
AI has changed your buyer, your strategy, and the expectations placed on you by your C-suite. At the same time, your product has evolved—AI is now core to your value proposition. But in a market crowded with similar claims, differentiation requires more than feature lists. Our eBook shows you how to recalibrate your go-to-market (GTM) strategy or realign execution using trusted technology intelligence.
Today’s B2B buyers expect seamless, personalized journeys long before they talk to sales. The Omnichannel Experience Playbook provides five execution-ready plays to help you align marketing and sales, reignite stalled engagement, and deliver consistent, connected experiences across every channel.
AI is the lever that transforms standard omnichannel execution into personalized, adaptive buyer experiences. The AI Supplemental Guide shows you how to layer intelligence into your Plays, from real-time personalization to creative differentiation and crisis response, so you can scale with precision and confidence.
CMOs are under pressure to deliver growth, scale AI, and align marketing with business goals. Yet transformation often stalls. Based on insights from 200+ midmarket tech CMOs, this eBook reveals the four disconnects undermining progress and how to turn pressure into performance.
AI is rewriting the rules of marketing. From how buyers discover your brand to how teams operate, the pace of change is accelerating. This eBook outlines six strategic shifts CMOs must anticipate to build resilience, seize new opportunities, and lead with confidence into the future.
The AI technology shift is real, reshaping buyer behavior, C-suite expectations, and the pace of competition. However, not everyone starts from the same point.
Some marketing leaders are still trying to define the right GTM strategy for a product infused with AI. Others have that strategy in place but are struggling to execute with precision. This is your moment to assess where you are and take the next step forward.
Challenge: You’re under pressure to lead, but the path isn’t clear. You lack the buyer intelligence and market clarity to differentiate your AI-enabled solution confidently.
What you need: Credible market data, competitive benchmarks, and insight into what your buyers care about so you can build a strategy that leads.
Challenge: You’ve built the framework, but traction is stalling. Your content isn’t landing. Sales and partners aren’t carrying the message. Conversion isn’t keeping up with the effort.
What you need: Sharper messaging, tighter alignment with sales, and the tools to turn intent into performance, at scale, and with urgency.
Explore IDC’s insight-led, actionable toolkit, designed specifically for marketing leaders navigating the AI technology shift. Empower your team and drive immediate results.
IDC’s strategic insights have helped enterprise marketing teams:
Are shifting market dynamics making it challenging to position your product effectively?
See how IDC helped VMware conduct a business value analysis and develop an effective lead generation tool, enabling their Marketing team to clearly demonstrate ROI.
Are shifting market dynamics causing you to rethink positioning and differentiate your value?
See how IDC helped a tech company leverage market intelligence and expertise to refine their go-to-market strategy and reach active buyers with informed, compelling narratives.
Looking for a research-driven campaign to establish your company as a thought leader?
See how IDC helped one company leverage market intelligence and strategic guidance to identify growth areas, resulting in increased news stories, page views and social impressions.
Are you looking to adapt your go-to-market strategy to capitalize on tech shifts?
See how IDC helped a financial services company leverage market intelligence to fine-tune their messaging, sharpen their go-to-market approach, and engage buyers with confidence.
Do you need deeper insights to understand new opportunities and stay ahead of the competition?
See how IDC helped one company leverage custom analytics and content marketing support to pinpoint and successfully engage its primary target audience.
Your role has changed. Your strategy can, too. Connect with us to speak to an advisor about how IDC helps marketing leaders turn pressure into performance.
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Copyright 2026 IDC. All rights reserved. IDC is an IDG company.
Copyright 2026 IDC. All rights reserved. IDC is an IDG company.
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