How 360Learning Reduces Costs While Improving Win & Renewal Rates · Svix

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360Learning is a collaborative learning management system (LMS) trusted by enterprises worldwide. The platform empowers organizations to create, distribute, and track learning content for employees and customers — from compliance training to skills development.
With over 150 public API endpoints and a growing ecosystem of native connectors, HRIS integrations, and third-party content providers, 360Learning is built for companies that take interoperability seriously.
360Learning's customers were already building against its public API, but the integration experience was showing its limits. As the company migrated customers to its new API, a growing gap in the developer experience emerged. Customers had no efficient way to stay synchronized with changes, forcing them to continuously poll the same endpoints throughout the day.
This created unnecessary API traffic, increased operational costs, introduced latency into customer workflows, and made real-time integrations effectively impossible. For customers running time-sensitive workflows — like unlocking CRM access the moment a sales rep completes a training — a five-minute polling lag was a real business problem.
They were polling a lot of data and sometimes there weren't any changes in it. It was highly inefficient.
API polling came with real internal costs for 360Learning itself as well. The company's Technical Services team prides itself on building valuable custom connectors for its largest enterprise clients using Workato, a low-code integration platform. However, Workato's pricing is consumption-based: every API call costs money. With connectors running on recurring polling schedules, the bill had grown into a significant expense. Switching those connectors to an event-driven model cuts an estimated 20% of that cost — savings in the tens of thousands of dollars per year.
We reduced our Workato bill by about 20% thanks to webhooks.
Beyond cost, the team also paid close attention to how customers were actually using the platform. Customers wanted to react to learning events in real time, automate workflows, and eliminate the need for constant API polling. Competitors had already begun meeting those expectations, making the direction of the market increasingly clear. 360Learning recognized the need early and aligned around a solution. The decision wasn't whether to offer webhooks, it was how to deliver them fast and in a way that customers could depend on.
360Learning's internal architect scoped the build-vs-buy question before committing to a vendor. The conclusion was clear when they discovered that building a production-grade webhook system in-house would require months of engineering work: multiple full sprints across backend, DevOps, security, and architecture teams, all of which had their own roadmaps and commitments. After launch, it would need ongoing maintenance: dependency updates, infrastructure patches, multi-region replication (360Learning operates in multiple regions to preserve certifications), and on-call coverage for any outages.
We would have had to replicate the infrastructure for every environment and every geography, which is quite a lot of money.
We gained six to nine months by not building it ourselves. We would have needed to involve DevOps, security, architecture teams — and every squad has its own roadmap.
The decision was fast: buy, don't build. As an LMS platform, 360Learning wanted its teams to focus on its core product, not webhook infrastructure.
360Learning ran a benchmark of available webhook providers and while Svix was the most mature, Convoy came out with a competitive offer that led the engineers to begin testing with them.
However, as 360Learning dug deeper into its vendor evaluation, questions emerged about Convoy's stability and reliability. For a team building infrastructure that enterprise customers would depend on, vendor maturity and longevity wasn't a nice-to-have, it was a hard requirement.
It was too risky to implement our webhook solution on Convoy. As a major company, we cannot take the risk. We have to find a more solid solution.
The team also developed a broader perspective on webhook infrastructure: it can't be evaluated like any other SaaS provider, as webhooks become an extension of your brand and product foundation that customers build on. Once adopted, they're not just a feature, they are core infrastructure. If a vendor drops events, the impact isn't limited to your engineering team; it directly disrupts customers' operations and breaks trust. That realization shaped how 360Learning approached the evaluation process: they prioritized long-term reliability and durability over shorter term goals.
360Learning's engineering team quickly made the decision to swap in Svix without rearchitecting much. A working proof of concept was running in a single day, while the full production-ready solution was ready in a few weeks.
360Learning's must-have requirements were specific:
Svix met every requirement out of the box, with retry and replay capabilities standing out as particularly important.
We'd been on the receiving end of webhook systems with no retry capability. When something broke, the only path to recovery was a support ticket and waiting on another team. We weren't going to put our own customers through that.
With the infrastructure in place, the API Connect squad could focus on what actually creates value: expanding event coverage across 360Learning's product squads and enabling the real-time use cases customers had been asking for.
What started as a response to customer demand ultimately became a competitive advantage. 360Learning's webhook platform now provides a more complete and developer-friendly experience than the webhook offerings