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更新时间 2026-11-14 16:09:56
Why Digital Advertising
THE NAI: ADVANCING RESPONSIBLE DIGITAL HEALTH ADVERTISING
What digital health advertising is, the two settings where Americans meet it, and the research base underneath.
60+ measured findings from 15+ campaigns run by federal agencies, leading nonprofits, and medical associations.
Recommendations for policymakers & NAI’s self-regulatory leadership.
Health messages tailored to their audience produce significantly greater behavior change than one-size-fits-all approaches, including for smoking cessation, vaccination and cancer screening.
Source: Lustria et al., meta-analysis, J. Health Commc'n (2013)
Digital campaigns can deliver health information to communities that traditional outreach has historically failed to reach.
Source: NAI, Benefits of Digital Health Advert., Section II (2026)
76% of people exposed to prescription drug advertising said they were more likely to talk with their provider about treatment options. One in four already had.
Source: Sullivan et al., J. Am. Board Fam. Med.(2020)
A randomized trial of 794,000 people found that tailored health ads significantly increased health information seeking, a validated indicator of later health action.
Source: Yom-Tov et al., npj Digital Medicine(2018)
A Network Advertising Initiative campaign.
© 2026 The NAI. All rights reserved.
What digital health advertising is, the two settings where Americans meet it, and the research base underneath.
60+ measured findings from 15+ campaigns run by federal agencies, leading nonprofits, and medical associations.
Recommendations for policymakers & NAI’s self-regulatory leadership.
Health messages tailored to their audience produce significantly greater behavior change than one-size-fits-all approaches, including for smoking cessation, vaccination and cancer screening.
Source: Lustria et al., meta-analysis, J. Health Commc'n (2013)
Digital campaigns can deliver health information to communities that traditional outreach has historically failed to reach.
Source: NAI, Benefits of Digital Health Advert., Section II (2026)
76% of people exposed to prescription drug advertising said they were more likely to talk with their provider about treatment options. One in four already had.
Source: Sullivan et al., J. Am. Board Fam. Med.(2020)
A randomized trial of 794,000 people found that tailored health ads significantly increased health information seeking, a validated indicator of later health action.
Source: Yom-Tov et al., npj Digital Medicine(2018)
A Network Advertising Initiative campaign.
© 2026 The NAI. All rights reserved.
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