Apple | The Verge

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world’s most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.
You can preorder several of the devices today, with shipping expected to start in mid-December.
The PROLED MacBook Pro’s logo is lit with boring white LEDs. Missed opportunity.
Verge smart home expert Jennifer Pattison Tuohy is hosting a subscriber-only AMA today. Ask your questions at the link below; she’ll start answering them at 2PM Eastern / 11AM Pacific.
You can’t use your voice to unlock doors or open garage doors on the new HomeView because Apple is worried that… someone might shout commands into your home from outside? Joanna Stern got Apple to admit that’s a bit silly; she says the company told her a software update next month will open things up.
The AI chatbot’s dedicated app was already available in cars with Google built-in, as well as Android Auto. Now CarPlay users who prefer Google’s chatbot to Siri can use Gemini to manage their calendar or ask questions about the trip ahead. Gemini was already available through Google Maps, and now Apple has made space for it in the main CarPlay display too.
Apple spokesperson Emily Ewing told The Verge that preorders will launch for “select” accessories in the Apple Home Collection — which includes security cameras, thermostats, a video doorbell, and a door lock — but didn’t specify which ones. Availability begins in December, however, which is when Apple previously said it would launch the LG deadbolt lock and both thermostats.
Apple’s first smart display is a gorgeous, speedy smart home hub. It’s when it tries to be the family iPhone that things get awkward.
Apple knows how to make a great streaming box to be the center of your home theater, but there are some misses with the new model.
iFixit posted this teardown video of the new MacBook Pro with PROLED XDR Display, showing the similarities to other current Apple laptops, as well as how much they struggled pulling the new screen apart, and how it uses four edge LEDs to light the logo on the back.
The feature is launching first on Friday with the premiere of Apple TV’s Being Heumann and with F1. It’s coming to Way of the Warrior Kid and Greyhound later this year.
Backglow is a free macOS app giving you control over the brightness of the new touchscreen MBP’s glowing logo. You can also turn it off, make it breathe, or use it as a battery meter that dims as the laptop’s charge drops. The $15 pro version (temporarily discounted to $9 at launch) makes the logo pulse along with music you’re listening to, or turns it into a status light for Claude Code.
The company has made the city-state its largest tax shelter, attributing up to $50 billion in profits to its hub there. According to the Financial Times, that’s slightly more than the $2.6 billion saved via its Ireland headquarters.
A Weibo post from leaker Instant Digital suggests Apple could drop the Action button on next year’s iPhone, while merging its functions with the Camera Control button, as reported by MacRumors. Instant Digital claims long-pressing the button will trigger the Action button, while a single press will open the camera.
Following the Apple Music logo refresh, Apple has given Apple Music Classical an updated look, too. It’s now black-and-white instead of reddish-pink and white.
Apple’s first foldable matches its Android rivals in a few key areas, but it falls short in others.
Apple has updated a support page to say that, when you’re trying to set up Siri AI, you “might” get put on a waitlist — previously, the document indicated that you would get added to a waitlist, as spotted by 9to5Mac.
The design is starting to show its age next to the lighter, brighter PROLED model, but the entry-level MacBook Pro is still great.
And boy has it gotten expensive.
The MacBook Pro with PROLED XDR Display is a lighter, thinner, and all-around better laptop. Oh, and sure, there’s a touchscreen.
When you’re trying to cancel a subscription, apps can show messages that “remind subscribers of your subscription’s value as they decide whether to cancel,” and they can even include a “special offer,” Apple says.
I have a hunch these messages are going to be showing up in a lot of apps very soon.
The company dropped daily caps from $300 to $200 for engineers and is planning additional reductions, Bloomberg reports.
Selfie Sing in the iOS 27.3 beta lets iPhone users record a video while singing, complete with on-screen lyrics, via a new “Start Singing” switch. According to MacRumors analyst Aaron Perris, you can then adjust the vocals before sending the clip to your friends. What did they do to deserve that?
The first developer beta launched today, and it adds some Siri AI updates, vertical tabs in Safari, an updated StandBy mode for slab iPhones that works similarly to the iPhone Duo, Reachability for the iPhone Duo, an updated Health app, and more. Check out 9to5Mac for a comprehensive list.
With better performance and a better screen, this is a Mini to be reckoned with. But it’s not perfect, and it sure isn’t cheap.
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