Nonprofit Web Design Services & Branding | Giant Rabbit

A beautiful and effective web design starts with collaboration. We begin with discovery, to define your goals, identify your audience, and learn your story. From there, we’ll plan your site’s architecture and user journeys, develop a shared design vocabulary, and create a site that’s striking, user-focused, and uniquely yours.
Our nonprofit web design services include information architecture, user experience design, logos, brand guidelines, colors, fonts, page templates, and more. Whether you need a full rebrand or a focused website refresh, we start the same way: by getting to know your organization and making sure your mission and visual identity come through clearly on every page.
If you’re seeking to reimagine your brand and redo your entire look from logo to footer, that’s fantastic! We’ll lead you through a design process that’s accessible and achievable.
As much as we enjoy a ground-up redesign, we’re just as happy to hop in where the last designer left off, iterating on what’s there or orchestrating a refresh-in-place to keep your design budget in check and minimize the time we’ll need from your team for collaboration.
A visual transformation doesn’t have to happen all at once; sometimes there’s an urgent need for a refreshed landing page, and no time to redo everything. We can start small and lead a redesign in phases, which makes things manageable for your team in the short term, while still leading to a complete overhaul in the end.
No two nonprofits are the same, so no two design projects are exactly the same. Some clients come to us with nothing but an idea. Others already have a brand guide and just need a website that lives up to it. We scope each project around your needs, rather than a fixed package, so your design budget goes only toward work that aligns with your goals.
We’ll actively support your team throughout the design process. We’ll start by bringing the right people to the table, establishing clear responsibilities, and preparing to collect the right input at the right time throughout the process. With twenty over years of nonprofit web design experience, Giant Rabbit specializes in the human elements of design, engaging stakeholders, guiding discussions, building consensus, and managing change.
Our process proceeds in incremental stages, each building on the last. This approach creates a shared project vocabulary and empowers your team to give grounded feedback, whether this is their first redesign or their fiftieth. Working in clear stages reduces mystery and risk, building consensus as we go. The final designs are exciting not because they’re a big surprise, but because they’re the fruits of collaboration: our design leadership expressing your mission, your story, and your goals.
It depends on the project. A full rebrand might include a new logo, brand guidelines, and a complete website redesign. A lighter project might focus on a homepage refresh, a new landing page, or a new interface for your resource library. Our first step is to identify the right approach to meet your goals and respect your budget.
We usually do both! Our website design and development teams work together from the start, so your new design is built with your CMS and your team’s workflow in mind from day one. If you’d rather hand off our designs to another developer, that works too.
Every design project is different, and timing depends on the scope of the work and the variety of stakeholders that are involved. Need a new landing page in a hurry? We can often get something up in a week or two. Looking for a ground-up redesign and rebuild for a complex site with different sections and multiple teams providing input? We’ll be working on that for many months. Calendar time is one of many factors we’ll consider during planning, and we can phase the work to meet your needs. With over twenty years of nonprofit website experience, we’ll make sure that our timelines are grounded and realistic, so we can meet your grant (and other) deadlines with confidence.
Yes. Plenty of our design projects start with an existing brand that just needs to be translated into a stronger website. One of our early steps in a design process is to discuss what absolutely needs to stay the same (“this is a brand new logo our board will revolt if we change it”), where there’s some room for change (“we generally like our brand colors, but we know they could be more accessible”), and what simply must go (“I never want to see a 22px Raleway heading ever again”). We’ll work within your current brand guidelines, or help you refine them if they need updating.
Cost depends on the scope of the project, from a footer refresh to a full rebrand and website. Usually, a glow-up using your existing colors and styles is quicker, and a start-from-scratch rebrand takes more time, but there are many factors that impact cost, which means you have a lot of choices when we’re discussing your project. We right-size every proposal to your budget and goals, and we’ll walk you through the cost breakdown before any work begins.
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