Commercial Strategy Consulting | EY China

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The EY-Parthenon Commercial Strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team focuses on commercial and go-to-market strategy, customer experience, pricing strategy, revenue optimization, sales and marketing effectiveness as part of our clients’ M&A, turnaround and strategic growth priorities.
The EY-Parthenon commercial strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team works with Fortune 1000 and private equity firms to unlock commercial value through sustainable customer-centric capabilities powered by the right analytics, processes, roles, and culture throughout M&A, turnaround and strategic growth journeys.
New business models are being introduced everyday as companies and industries converge to create new sources of growth and meet customer needs. Through a proprietary set of analytics, industry benchmarks and sector-oriented skills, our team can help design a commercial model to recalibrate your current go-to-market (GTM) model, to best position the new products/offerings in the right markets leveraging the right set of channels.
Corporate portfolio changes stemming from innovation, separations and acquisitions require companies to be customer centric. Our team helps design the customer experience, identify fraction points along the customer journey, and create a fit-for-purpose experience based on the changing nature of the company’s product, service and overall portfolio.