Books — Sara Wachter-Boettcher

A Wired Top Tech Book
A Fast Company Best Business & Leadership Book
The tech products we rely on are full of oversights, biases, and downright ethical nightmares: Signup forms that fail anyone who’s not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars. Sara Wachter-Boettcher presents a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.
Out now in paperback from W.W. Norton
“An essential guide for people who care about ensuring today's tech is humane and ethical.”
— Anil Dash, entrepreneur, activist, and writer
“Recommended for all readers interested in the intersection of technology and social justice.”
“If a book on design in the technology industry ever deserved a standing ovation, this one is it.”
— John Maeda, author of The Laws of Simplicity
“A must-read in the post-Cambridge Analytica world.”
Learn to identify stress cases and design with compassion, so you can create interfaces that support more of your users, more of the time (coauthored with Eric Meyer).
(A Book Apart, 2016)
Design content that's flexible and structured for reuse—so it can go more places, more easily. Perfect for bringing systems thinking into your content strategy toolkit.
(Rosenfeld Media, 2012)
Made in South Philadelphia. Making change everywhere.
© 2025 Sara Wachter-Boettcher
Active VoiceCoaching and training for tech leaders
Per My Last EmailThe podcast about what to do when work gets weird